Prepress

Guideposts Taps Format for Digital Development

Monday 25. February 2008 - Agency to Build Overall Digital Strategy for America's Pre-eminent Publisher of Inspirational Books and Magazines

Format, whose clients include New York Magazine, Le Monde, and Glamour, today announced that it has been selected by Guideposts to develop a comprehensive new digital strategy for America’s pre-eminent publisher of inspirational books and magazines.

In the engagement, Format will work closely with Guideposts’ digital media team to create and execute a comprehensive redevelopment plan for Guideposts’ web business, including strategy, interaction and visual design, and production.

“At Guideposts, our goal is to significantly expand our digital presence and we selected Format because we see them as the perfect partner for us in the digital space,” says Rocco Martino, Guideposts, Senior Vice President.

“We believe Format will be a tremendous asset in helping extend our leadership position as America’s source of hope and inspiration,” adds Philip Charles-Pierre, Guideposts Vice President, Digital Media.

“Our goal is to leverage Guideposts’ existing brands, for multiple digital platforms, while seamlessly building upon and supporting the incredible success they’ve achieved with their print properties,” says Jeremy Davis, Partner, Format. “Guideposts’ publications already inspire an enormous amount of user-generated content and Format is developing a unique strategy to leverage that functionality online. We are also creating an ad-friendly environment for the Guideposts digital portfolio that will appeal to a wide variety of advertisers and sponsors.”