Prepress

Zinio Appoints Jeanniey Mullen as Global EVP, CMO

Friday 08. February 2008 - Global Marketing Innovator Leaves OgilvyOne to Join Digital Publishing Leader

Zinio, the leading global online publishing, distribution and retail services company, announced today the appointment of Jeanniey Mullen to global executive vice president (EVP) and chief marketing officer (CMO).

Mullen will oversee all operations related to Zinio’s retail practice, including responsibility for new customer acquisition and retention. She will be tasked with managing all corporate and brand marketing for the company, while at the same time ensuring that Zinio’s customer service organization continues to provide its superior customer experience. She will also maintain her roll as founder and executive chairwoman of the Email Experience Council (eec), DMA’s email marketing arm.

Previously, Mullen established and led the global email and digital dialogue practice across all global OgilvyOne Worldwide offices and their clients. She also founded and ran her own interactive agency for four years and prior to that, she served as CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first business-to-business email platforms incorporating on-demand video within email messages. Mullen received tremendous recognition in the industry in early 2000 as the pioneer of the first international email marketing practice inside a global agency while at Grey Direct.

“Over the past few years, consumers have not only adopted technology and digital applications; they have integrated these advancements into their everyday lives. I believe Zinio has the innovation and intelligence to enhance the consumer reading experience and lead the offline publishing world successfully into the digital future,” said Mullen. “We will strive to guide and partner with consumers, publishers, advertisers, and marketers as we collectively evolve the digital publishing industry.”

“We are considering this the perfect storm. Jeanniey is joining our team at a time when both consumer interest and adoption of a digital lifestyle are on an upswing,” said Rich Maggiotto, CEO of Zinio. “Her experience in customer relationship management and interactive marketing, coupled with her vision in the digital arena will further drive Zinio’s plan not only for the year ahead but also to help us prepare for the future.”

In addition to her active role in the eec, Jeanniey is a frequent industry event advisor, keynote speaker and a columnist for ClickZ. She has published numerous white papers and best practice guides, and is currently working on her first book.