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Independent Analyst Firms Report Cites Open Texts Artesia Software As Only Leader In Marketing Asset Management
Thursday 24. January 2008 - "Open Texts Artesia DAM established early MAM leadership thanks to its enterprise capabilities and marketing data management focus"
Open Text Corporation (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise content management (ECM), announced today that its Artesia Digital Asset Management (DAM) solution has been cited as the standalone leader in marketing asset management software in a report by independent analyst firm Forrester Research, Inc. (NASDAQ: FORR). The report, published in January 2008 and titled The Forrester Wave: Marketing Asset Management, Q1 2008, focuses on Brand Management, Collaboration, and Marketing Readiness. Authors of the report were analysts Lisa Bradner with Jaap Favier, Stephen Powers, Evadne Cokeh, and Jennifer Joseph.
With the proliferation of rich media content in marketing and advertising campaigns, organizations are finding it almost impossible to find suitable methods of managing it all. No longer will hard drives and shared folders do the trick – modern marketers need a scalable solution for securely maintaining rich media content and managing creative workflows for editing and distributing digital media files.
Forrester evaluated five of the leading marketing asset management (MAM) vendors across 72 criteria and according to the report Open Texts Artesia DAM was “the only product to emerge as a leader in this Forrester Wave.” In a summary, the report adds that “Artesia DAM established early MAM leadership thanks to its enterprise capabilities and marketing data management focus.”
In terms of a users view of the solution, the report says, “
marketers and their IT counterparts praise Artesia for providing flexibility and ease of use on an enterprise scale.” The report goes on to say that, “Open Text is a large ECM vendor, and its product provides some high-end functionality like video editing and management that, if perhaps over-built for the needs of the average marketer, can serve the needs of the enterprise as well.”
Artesia DAM provides content-rich companies with a single point of management for all digital media files and their underlying metadata information. Regardless of the medium in which organizations work or the ultimate product produced whether it is content for print, television, Web, or mobile devices Artesia DAM enables users to discover, access, edit, share, reuse, distribute, and archive rich media content, using unique workflows and desktop applications of choice.
“In keeping with the increased market demand for sophisticated media management solutions within the marketing arena, we were very pleased to be among those companies asked to participate in Forresters Marketing Asset Management review,” said Scott Bowen, President of Artesia, The Open Text Digital Media Group. “We are extremely pleased to see that Forrester recognizes our strategic commitment, market presence, and rich feature set in providing a solution to these challenges.”
Since participating in the Forrester review, Artesia has released a major product update, Artesia DAM version 6.8, which extends configuration features, allows users to expand and refine search results, and enables far simpler third-party integration via industry standard Web services protocols.