Inkjet & Digital Printing
Colourstream Selects HP Indigo Technology for Migration to Digital Print
Thursday 24. January 2008 - HP today announced that Colourstream Litho Ltd, has installed an HP Indigo press 5500 to continue to expand its digital print services.
Colourstream, based in Derby, has been an HP customer for four years and specialises in producing a range of collateral including brochures, leaflets, business cards and books for its clients. To complement its two ten-colour lithographic presses, the company chose to re-invest in HP Indigo technology, to provide offset quality print enabling the migration of work from litho to digital, without forsaking quality. The HP Indigo press 5500 utilises HP ElectroInk liquid ink technology and special and spot colour capabilities to produce consistently high-quality print.
Colourstream has seen an increasing demand for shorter turnaround times within its business card printing services. The HP Indigo press 5500 is capable of printing 4,000 four-colour 8.5″x11.5″ images per hour ensuring that Colourstream can fulfil business card orders in less than 48 hours.
“We initially decided to purchase an HP Indigo press because we perceived its print quality to be highest on the digital market,” said John Greene, managing director, Colourstream. “We have been so pleased with the performance of our existing press, that when were looking to upgrade we decided to install another HP Indigo press. Our HP Indigo press 5500 ensures that we can continue to offer our customers the best service. We are able to produce short-run, personalised applications cost-efficiently and quickly.”
Colourstream plans to use its new press to operate a web-to-print service in the near future. In addition, the ability of HP Indigo technology to produce a wide variety of applications has recently allowed the company to expand into the digital book market producing proof-copies, personalised books and short-run books for publishers.
“The digital side of our company is becoming more important and has enabled us to offer new services to attract new and retain existing customers. The digital book service is a great example of the diversity of digital print,” said Greene. “The print quality provided by the HP Indigo press 5500 is outstanding and it is impossible to tell the difference between books printed on our new press or those produced lithographically. Our customers have been very happy with their digitally printed books and we are expecting to see this service grow.”
In order to sustain their expansion into these new markets, representatives from Colourstream attended HPs Market Maximiser course in 2006 and have plans to attend the Maximising the Digital Opportunity and Digital Selling Skills courses – launched under the Capture business success programme in the coming months.