Vielseitigkeit als
Schlüssel zum Erfolg

Das Large-Format-Geschäft behauptet sich erfolgreich im Rahmen der herausfordernden gesamtwirtschaftlichen Rahmenbedingungen und die Druckdienstleister begegnen ihnen mit kreativen Applikationen und vor allem mit einer gehörigen Portion an Anpassungsfähigkeit und der Bereitschaft, die eigenen Prozesse neu zu überdenken. Wir sprachen mit Mike Boyle, Senior Vice President of HP Large Format Go-To-Market, über Differenzierungsmög- lichkeiten, das vorherrschende Automatisierungspotenzial im LFP-Markt und neue Marktchancen.......

LFP - Large-Format-Printing

Make your business wider with SUN

First time SUN participated in non-specialized show. During 9 years SUN provides equipment for advertising production market. However, our new unique equipment has no sphere restrictions to apply. in this connection we choose furniture market for promotion what finally influenced on our participation in this show with our flagship — NEO UV LED printer.

Wednesday 09. January 2008 - MEBEL’ 2007 is the biggest and attended furniture exhibition in the East Europe, Russia and CIS. There were more than 1500 exhibitors from over 20 countries. The whole exhibition area of Expocenter was occupied. The organizer erected the two additional pavilions for specialized expositions. The summary square of the exhibition was ver 48 000 m2. Despite of these measures already in June there wasn’ t free booth space.

First time SUN participated in non-specialized show. During 9 years SUN provides equipment for advertising production market. However, our new unique equipment has no sphere restrictions to apply. in this connection we choose furniture market for promotion what finally influenced on our participation in this show with our flagship — NEO UV LED printer.

to say that the exhibition was very successful is to say nothing. in connection with square limit we occupied just 20 m2. as you understand the booth looked very lowly but didn’ t loose its idea. We could place all our exhibition samples and certainly NEO UV LED flatbed (width 2,5 m) printer with KONICA MINOLTA printhead.

We had many interested visitors at our booth where we showed the facilities of our equipment. All FIVE exhibition days manufactures waited their turn to make sure that the equipment is approachable for their materials.

It is significant that the most furniture manufactures were interested how they could apply it in the furniture business: stained-glass windows, glass items for sliding-door wardrobes, furniture fronts etc.Manufactures estimated the equipment at its true worth and understood its good potential.

the result of the exhibition is over 10 equipment supply preliminary agreements, booked turn for 2 weeks in Moscow show-room, over 400 inquiries for the equipment technical documentation.

It is worth to note that the printing equipment called interest not only at Russian manufactures but also at Spanish, Italian and Romanian ones.

http://www.sun-nsk.com
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Vielseitigkeit als
Schlüssel zum Erfolg

Das Large-Format-Geschäft behauptet sich erfolgreich im Rahmen der herausfordernden gesamtwirtschaftlichen Rahmenbedingungen und die Druckdienstleister begegnen ihnen mit kreativen Applikationen und vor allem mit einer gehörigen Portion an Anpassungsfähigkeit und der Bereitschaft, die eigenen Prozesse neu zu überdenken. Wir sprachen mit Mike Boyle, Senior Vice President of HP Large Format Go-To-Market, über Differenzierungsmög- lichkeiten, das vorherrschende Automatisierungspotenzial im LFP-Markt und neue Marktchancen.......