Prepress
Digital Ease: The Business and Technology of Digital Asset Management
Friday 04. January 2008 - IPA Announces New Webinar Series
IPA, The Association of Graphic Solutions Providers, announces a new 2-part webinar series examining digital asset management strategies and solutions, to be held from 12:00-1:30 PM on January 16 & 17, 2008.
The program will share how to implement a flexible and scalable digital asset management (DAM) system that effectively manages clients assets for multiple media delivery – a critical component to a graphic solutions providers future business success.
Brand owners increasing number of multi-channel targeted marketing programs has caused an explosion in the number of digital assets to manage. Clients are recognizing the need for a sophisticated DAM system that supports marketing across multiple media and allows for increased collaboration between their communication suppliers.
In this two-part online series, independent DAM expert, Tony McCarthy, will discuss the benefits and technologies of DAM and describe how choosing the right system is something a company does once, then leverages over and over for many clients.
Session topics include: conducting a DAM needs analysis, analyzing the top five commercially available DAM solutions, examining an 8 step plan to deploy a DAM Solution – from software installation to public launch, ensuring your disaster recovery strategy, measuring and reporting the ROI of your solution for you and your clients, and packaging and selling your DAM solution to existing clients and prospects.