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Glacier Ventures Selects SAXOTECHs Web Publishing Solution to Drive Revenue and Increase Focus on Online Media
Wednesday 02. January 2008 - Glacier to deploy a single online publishing platform that efficiently integrates directly into its publications existing systems and workflow, enabling the editorial operations to deliver timely news to its rapidly growing online audience.
Glacier Ventures, one of Canadas largest publishers of newspapers, trade publications and farm journals, will implement SAXOTECHs Web publishing solution to help enhance its online user experience and improve work flow from its editorial system to the Web.
Glacier is a leading information communications company focused on the delivery of community news and industry-specific trade reporting. Glacier has a strong strategic presence of newspaper operations with distribution of more than 1 million copies across British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec. For examples see http://www.glacierventures.com/subs.htm.
Utilizing the SAXOTECH Online publishing solution, Glacier will have a single online publishing platform that efficiently integrates directly into its publications existing systems and workflow, enabling the editorial operations to deliver timely news to its rapidly growing online audience. Content will flow seamlessly and instantly from the screens of content producers to an array of online channels.
The communications company will also gain access to the most advanced Web analytics tool to provide real-time interactive reporting. The solution will enable Glacier to have ready-to-use reports that deliver the critical insight needed for generating new revenue streams and improving online success.
Glacier has invested in SAXOTECHs centralized utility hosting infrastructure to power its Web sites, ensuring uninterrupted access to local news that is published by its editorial staff. By migrating to a fully managed Web services platform, Glacier can provide its growing audience of online news consumers with better user experiences now and for years to come.
SAXOTECH Online provides the end-to-end workflow required to reach readers based on their preferences. Whether readers prefer the Web, RSS, handheld devices or other rich media formats, SAXOTECH Online is empowering hundreds of news organizations around the world to deploy and serve high-volume media websites through advanced new-media distribution channels. SAXOTECH facilitates a robust environment by providing tools to extend your contents reach, create interactivity with readers and drive revenue, enabling you to focus on creating content that meets the growing demand for online news and information.