Business News
FRESH INNOVATION FOR RUSSIAN DAIRY MARKET
Wednesday 02. January 2008 - Dairy products from Russkoe Moloko are the first to be launched in Russia packaged in mini cartons and bring real fresh innovation to the market with the Mini Diamond Curve's striking design and unparalleled convenience from the large screw cap and portable portion pack size.
Already well known by the Russian consumer as high quality natural products, Russkoe Moloko selected a premium packaging solution that offered the best in convenience and eye catching design; enhancing the quality brand image and communicating its natural and healthy benefits.
This new-look range consists of functional dairy products including kefir enriched with iodinated casein and biokefir in 500 ml carton with screw cap; with bifilife and 10% cream packaged in the 250 ml Mini Diamond Curve also with cap. Indeed, the large screw cap made possible on the mini carton by the innovative Diamond shape on the top panel, was a strategic decision by Russkoe Moloko to provide maximum convenience for the consumer.
Made from only natural milk and at picturesque eco district (a place called the ‘Russian Switzerland’ for its endless green fields and clear lakes), all of these dairy products from Russkoe are primarily distributed to retailers in the Moscow region and also special eco food grocery stores.