H&M communicates luxury with Korsnäs board
We chose Frövi White for the print quality, says H&M packaging buyer Viveca Kleebinder. The materials properties enabled us to reduce grammage compared with FBB, which we have used in previous years. With this graphic design, were trying to communicate a feeling of luxury and flair, so print quality is essential. The whiter the cartonboard, the better the results.