Programmatic ad buying has profoundly changed online advertising, and nowhere has the impact been greater than on advertising sales teams and human resources in news media companies.
Even in countries where print newspapers continue to grow, the era of digital is at hand.
The McClatchy Company (NYSE: MNI) today announced plans to reorganize its corporate operations, including expanding its sales and marketing efforts and integrating McClatchy Interactive, the company’s digital hub, into the rest of the company.
USA Today, the largest newspaper in the United States and one that has had a tremendous impact on American journalism, has taken its success into the mobile world.
To mark its successful commercial launch, Handelsblatt, Germany’s leading news publisher, is distributing a free, special anniversary of Handelsblatt Global Edition, Germany’s exciting new English-language global financial newspaper, to readers in Europe and around the world.
In a 25-year career, Vivian Schiller has held senior management positions at some of the leading media companies in the United States: NBC News, National Public Radio, The New York Times and Twitter.
The California Newspaper Hall of Fame has returned to Cal Poly’s Journalism Department.
