Inkjet & Digital Printing
Xerox Promotes Deena LaMarque Piquion to Chief Marketing Officer
Tuesday 21. September 2021 - Xerox Holdings Corporation announced promotion of Deena LaMarque Piquion as Chief Marketing Officer. Previously serving as Senior Vice President and General Manager of Xeroxs Latin America she shall accelerate Brand Momentum.
Piquion brings 20 years of experience leading sales, marketing and operations teams for industry-leading information technology companies. As CMO, Piquion will lead Xeroxs marketing functions. She will be responsible for enabling go-to-market teams to generate revenue and for building awareness and demand for Xeroxs offerings and new businesses. Piquion will serve as a member of the companys Executive Committee and report to Vice Chairman and CEO, John Visentin.
“As Xerox prepares for accelerated growth, we need a marketing leader with deep management expertise and a fundamental understanding of our customer and partner needs,” said Visentin. “Deena embodies both. We look forward to all the ways she will promote the Xerox brand, and the value of Xeroxs solutions and new businesses, to support the companys transformation.”
Piquion has been serving as Senior Vice President and General Manager of Xeroxs Latin America Operations since 2019. Before joining Xerox, Piquion served as a Vice President and General Manager for Tech Data Corporation, owning full profit and loss responsibility for a $1 billion region while leading the successful integration of an acquired competitor. She also was recently recognized by DiversityFIRST as one of the Top 50 Women in Tech for 2021.
“I am honored to lead global marketing for Xerox at such an important point in its transformation,” said Piquion. “Xerox is commercializing innovation in disruptive technologies such as digital transformation, 3D printing and augmented reality. I look forward to amplifying market awareness of our broad portfolio of world-class services and continuing to make a positive impact in the communities we serve.”