Packaging

Display and packaging concept for Hahnemühle disposable mouth-nose protection

Friday 22. May 2020 - Thinking in solidarity in crisis situations. In times of the coronavirus pandemic, quick and well thought-out action is required. A good example of a quick and successful cooperation are the digitally printed sales displays with dispenser packaging, which THIMM developed and produced together for the customer Hahnemühle FineArt in a very short time.

Hahnemühle FineArt developed a filtration paper which can be punched directly as a disposable mouth and nose protector. Optimum coverage of mouth and nose is particularly important in the corona pandemic. THIMM has developed a high-quality complete solution for Hahnemühle to start marketing the mouth and nose cover HaMuNa Care. The HaMuNa Care mouth and nose covers from Hahnemühle are packed in functional dispenser packaging made of corrugated board for transport and presented for sale on the retail shelf. The dispenser packaging for Hahnemühle is a hinged lid box with a tear-off perforation on the front. This facilitates quick opening of the packaging and allows easy removal of Hahnemühle products. Inside the packaging there is an additional insert where Hahnemühle’s mouth and nose covers can be neatly hung up and thus the product is well protected. When the packaging arrives at Hahnemühle, the additional insert, which acts as a hook, is folded out and pushed into the hinged lid box construction with the mouth and nose protector.
The environmentally friendly complete solution offered by THIMM also includes a sales display. THIMM has developed an eye-catching sales display for the complementary shelf presentation in retail stores, which clearly presents Hahnemühle’s mouth and nose covers in the dispenser packaging. Flexibility as a success factor: using state-of-the-art digital printing technology, various designs can be printed flexibly and individually in offset quality, even in small print runs. Hahnemühle offers retailers the flexibility to sell the mouth and nose covers without a sales display and only with the dispenser packaging.