Newspaper & Mailroom

The New York Times Announces Solid Circulation Gains

Wednesday 31. October 2012 - Weekday Circulation up 40% over September 2011; Sunday up 28%

For the Third Consecutive Reporting Period, Sunday Home Delivery Also Shows Gains
For the six-month period ending September 30, 2012, The New York Times saw solid circulation growth according to the just released Audit Bureau of Circulations (ABC) report. Total average circulation, which includes total print and total digital, was 1,613,865 for Monday-Friday and 2,100,893 for Sunday.
The gains in total average circulation over the same period one year ago were 40% for Monday-Friday and 28% for Sunday. As with the last reporting period, these gains can largely be attributed to the continuing popularity of The Times’s digital subscription packages and to ABC rules on reporting digital circulation.
For this most recent ABC reporting period, total average digital circulation for Monday-Friday was 896,352 (up 136% over one year ago) and for Sunday, it was 850,816 (up 129%). This category of circulation includes all paid and verified digital subscription copies as well as paid subscriptions to replica editions and e-readers including Amazon’s Kindle and the Barnes & Noble NOOK.
For the six-month period ending September 30, 2012, total average print circulation for The New York Times for Monday-Friday was 717,513 and total average print circulation for Sunday was 1,250,077. These figures represent declines; -6.9% for Monday-Friday and -1.8% on Sunday, when compared to the same period last year.
However, we continue to see growth in our Sunday home delivery circulation, which for this reporting period was 998,080, a 0.6% increase over the same period one year ago. This marks the third consecutive reporting period with increases in Sunday home delivery and a proof point of the value of free all digital access, which is provided as a benefit of all print subscriptions to The Times in terms of acquisition and retention efforts.