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Fuji Xerox Starts Full-Scale Operation of ForCus, Cloud-Based Sales Force Automation System

Wednesday 25. July 2012 - Nation's Largest System to Share Customer / Sales Information Among 10,000 Sales and Systems Engineers

Fuji Xerox Co., Ltd. has launched the full-scale operation of ForCus, a sales force automation (SFA) system based on the cloud application Sales CloudNote1 by salesforce.com Co., Ltd. Aiming to enhance customer services, around 10,000 of its sales and systems engineers (SEs), which is the largest numbers in JapanNote2, will use this system.
ForCus has integrated individual sales support frameworks used by Fuji Xerox and its sales companies nationwide to centrally manage information on sales activities as well as business negotiations/transactions, and visualize business processes, aiming to achieve the followings:
Sharing the status of latest sales activities and customer information to enable both sales representatives who are in charge of customers’ headquarters and those who handle their local offices to offer consistent solutions and services.
Enhancing corporation among sales representatives, specialist sales and SEs to reinforce their collective sales capacity, thereby proposing the best solutions for customers’ business issues.
Facilitating closer information sharing between sales representatives and their managers for appropriate coaching so as to swiftly address customers business issues and requests.
Additionally, this system links to Salesforce Chatter, an internal social network offered by salesforce.com, to connect individual sales and SEs in real time. They can not only access information on customers and sales activities regardless of where they are, but also share information with others in real time, which streamlines their operations.
Fuji Xerox has built the system to enhance its sales capacity, strengthen customer contacts and improve customer satisfaction, thereby named it ForCus, shortening of “For Customers”.
The company has been gradually introducing the system to around 8000 sales representatives, staff members, and SEs of Fuji Xerox and its sales companies since April this year. Coinciding with the business launch of six regional headquarters across the nation on July 1, the company is putting the system into full-scale operation, covering approximately 10,000 users by March 2013.
This system also links to Fuji Xerox’s mission-critical systems including accounting information and other databases for customer feedbacks called Voice of Customers, so that broad-based information from in and outside the company can be integrated to provide solutions and services that meet customers’ business challenges. (see Figure.1)
Fuji Xerox plans to expand ForCus by accommodating the usage with mobile devices and deploying it globally, mainly in the Asia-Pacific market.
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Note1
A cloud-based Customer Relationship Management (CRM) application to support sales activities and manage customer information.
Note2
As for the users of a system leveraging Sales Cloud.
Note:
Salesforce.com, Salesforce, Sales Cloud and other related logos are the trademarks of salesforce.com, inc. in the United States and other countries. The Siteforce products and services in Germany are provided under the trademarks of Force.com Sites. All other products names mentioned are trademarks or registered trademarks of the respective companies.