Business News
Display Advertising Veteran Dave Zinman Joins Inadco as Chief Operating Officer
Wednesday 13. April 2011 - Inadco to Revolutionize Display Advertising for Hundreds of Markets With Platform That Enables Cost-per-Lead Advertising
Today, Inadco, a platform for cost-per-lead advertising, announced that it has hired Dave Zinman as chief operating officer (COO). Former vice president and GM of display advertising for Yahoo! and online advertising pioneer, Zinman brings his extensive operating background and experience growing Internet advertising businesses to the first scalable, brand-safe platform for cost-per-lead (CPL) display advertising for advertisers and publishers.
“I’m thrilled to join Inadco,” said Dave Zinman. “Inadco’s platform accomplishes something that has never been done before: it unifies the worlds of display and CPL advertising. It’s a rare innovation that achieves the trifecta of being better for advertisers, publishers and consumers.”
Up and running for over a year, Inadco’s platform is the first to enable advertisers and publishers to buy and sell premium display inventory on a CPL basis. For the millions of businesses that depend on leads to grow their business, Inadco’s unique “Form Ads” product enables advertisers to serve lead forms directly into IAB ad slots, eliminating the need for additional landing pages or unnecessary extra steps in the advertising process. All leads are verified by Inadco in real-time, and advertisers only pay for qualified leads.
Publishers benefit from Inadco’s CPL platform as well. With advertisers paying more for qualified leads over impressions or clicks, CPL advertising can generate a significant lift in revenue for publishers over the traditional CPM or CPC display advertising models.
“Cost-per-lead advertising is a multi-billion dollar market opportunity that includes every major market category, such as automotive, consumer-packaged goods, financial services and healthcare,” said James Walker, CEO of Inadco. “We are excited to bring Dave on board to help Inadco scale more quickly and meet the significant demand we are seeing. Dave is a highly sought-after executive, and his decision to join the Inadco team is a testament to the progress that we’ve made and the massive market opportunity that lies before us.”
In his role as COO, Dave Zinman will be responsible for managing Inadco’s sales, marketing, operations and analytics teams. Previously, Zinman was responsible for the display advertising business at Yahoo! North America. He joined Yahoo! as part of the acquisition of BlueLithium, where he was the general manager of the company’s advertising network. Zinman is a recognized expert on digital media. As a founder of AdKnowledge in 1995, Dave pioneered ad-serving technology and is credited by Wikipedia as co-inventor of the first ad server.