Inkjet & Digital Printing

HP London Book Fair Theatre showcases profitable publishing solutions achieved through digital print

Tuesday 12. April 2011 - At the London Book Fair 2011 (April 11 - 13), HP is demonstrating the benefits of HP Indigo digital print technology for publishers, retailers and authors, such as the production of low volume and low cost book production - ideal for reducing publishing costs, book waste and financial risk, while also increasing business potential.

In a purpose built HP seminar theatre, presentations will be given throughout the three days by leading publishers, printers and partners. One such speaker includes Richard Adey from Penwizard, who will present real-life case studies on how re-purposing of digital content can generate new revenue streams, as well as the many advantages of implementing custom publishing.
Francis Atterbury from Hurtwood Press will speak about how he uses digital print technology to produce high quality books for artists and photographers, explaining why HP Indigo digital print is now often his technology of choice for jobs requiring ultimate print quality. Atterbury will demonstrate this quality with some of his award-winning digitally printed books.
Visitors to the HP seminar theatre will also have the opportunity to hear from HP, to better understand the HP digital print technology used to drive this new publishing revolution, as well as listen to other publishers and leading suppliers tell of their experiences and success through the utilisation of digital book production.