Inkjet & Digital Printing

Xeikon Café at digi:media 2011

Friday 01. April 2011 - Xeikon presents how speed and impact of digital printing is key for successful direct marketing campaigns

Xeikon will demonstrate how digital print service providers can significantly improve the impact of their client’s marketing campaigns at the first edition of digi:media, taking place at the Messe Düsseldorf in Germany from 7 to 9 April, 2011. At the Xeikon Café – the central theme on Xeikon’s stand D40 in hall 6 – printing and communication specialists will learn about the importance of cross-media applications in effective marketing campaigns. They will discover how digital printing can play an essential role in these applications by delivering high-quality, personalized and relevant messages to targeted consumers. Xeikon, together with its new strategic partner PrintSoft, will demonstrate a fully integrated solution with the Xeikon 6000 digital press in a roll-to-roll configuration. Together, the companies will inform visitors how to efficiently implement integrated workflows for their digital printing business.
“Xeikon sees a strong growth in cross-media applications. These can range from simple Web2Print solutions right up to integrated campaigns using various media, and often very sensitive and complex data. Over and over again campaign results have confirmed that printed communication still offers the strongest added value – provided this communication is targeted, personalized and relevant,” says Danny Mertens, Business Development Manager Document Printing at Xeikon. “During digi:media 2011, we will present the Xeikon Café, an informative platform aimed at informing both communication and print specialists about innovative printing solutions. Together with PrintSoft, we will demonstrate a complete document life-cycle workflow around a private banking application of which the reports will be printed on the Xeikon 6000.”
“Together with Xeikon, we will demonstrate in Düsseldorf how our finance application works in practice. The tool enables companies to create, print and send personal financial reports in an automated process. This is the result of our strategic cooperation which combines our formatting and design solutions with the printing expertise of Xeikon,”‘ explains Bernd Anders, European Lead Marketing at PrintSoft.
The Xeikon Café: a shared learning experience
The Xeikon Café is an educational platform designed to inform printing, marketing and communication professionals about the importance of cross-media and personalized communication in effective marketing campaigns. With today’s technologies opening up a diverse array of communication channels, the possibilities have never been so exciting. However, understanding exactly what is available and how it can be implemented is the first step in any successful campaign. Visitors to the Xeikon Café at digi:media 2011 can take the opportunity to better understand the importance of collaboration between the different disciplines and learn how digital printing plays a key role in achieving customized, personal interaction with targeted consumers.
Fully integrated solutions
Xeikon and PrintSoft joined forces earlier this year to offer their customers fully integrated solutions. PrintSoft’s accurate formatting and design tools for variable data printing now integrate seamlessly into Xeikon’s dynamic digital printing processes, ensuring businesses send out the highest quality, personalized, full-color printed documents. The new partnership fits perfectly into the Xeikon Aura, Xeikon’s new partner program, which provides customers access to a wealth of expertise under one umbrella. Customers can now benefit from a comprehensive range of fully approved solutions through Xeikon’s extensive global partner network.
Xeikon 6000: when quality is key
The Xeikon 6000 is a high performer for digital document printing — both in terms of quality and productivity. Equipped with a high precision LED-based imaging head, it combines true 1200 dpi resolution and 1200 x 3600 addressability with variable dot density. This unique combination results in the finest commercial print quality and exceptionally sharp, crisp details and smooth tone transitions. Xeikon’s patented One-Pass-Duplex technology enables perfect front-to-back registration and simultaneous double-sided printing.
The press is capable of printing on an unbeaten range of substrates and can handle scalable print media widths from 320 mm to 508 mm. And with maximum printing speeds of 160 A4 pages per minute and duty cycles of up to 5 million pages per month, the Xeikon 6000 offers a total solution for an extensive range of applications, from graphic arts quality direct marketing pieces to the most sophisticated web-to-print applications.
“We are excited about being involved with the first edition of this brand-new trade show,” concludes Martin Voigt, Sales Director Xeikon D-A-CH. “Digi:media is an important event for our market as it creates the perfect opportunity to inform digital printing specialists in the German region about the increased importance of high-quality and personalized cross-media applications. By visiting our Xeikon Café, companies can learn more about the highest quality digital printing solutions we offer. But more importantly, they will gain better insight in today’s challenging marketing environment and learn how we can support them with a full set of integrated solutions.”