Business News
KABOODLE APPOINTS STEVEN CHIEN AS CHIEF MARKETING OFFICER
Thursday 10. March 2011 - Kaboodle, the largest social website for passionate shoppers, today announced the appointment of Steven Chien, as chief marketing officer, reporting directly to Kaboodle CEO Anne Zehren. Chien will oversee the organizations audience development, commerce, advertising and marketing.
Chien is an Internet industry veteran with experience spanning strategy, business development and marketing. Most recently, he served as vice president, business development for Nextag, the leading online comparison shopping engine for products and services. During his tenure there, Chien led business development with search engines, media companies, social networks and other players across the Internet landscape, and drove customer acquisition efforts for multiple Nextag businesses.
“We are very pleased to have Steven join the team and lead our marketing and commerce efforts,” Zehren said. “As we enter an important and exciting phase for the company with numerous upcoming initiatives, well benefit greatly from Stevens expertise. Theres no question that social shopping as a category is heating up and Kaboodle is the pioneer in the space. Were looking forward to continued momentum with Steven on board.”
Before joining Nextag, Chien was vice president, marketing and e-commerce at Spencer Gifts, where he launched the companys e-commerce channel in just 90 days and led the retail chains multichannel marketing effort. Prior to that, Chien served as a vice president at America Online in multiple roles over his six-year tenure, including strategy, business development, marketing and interactive advertising. He holds an MBA from Harvard Business School and earned his BA from Rutgers University.
“Kaboodle is at the forefront of a category that is poised to take off, as retailers and advertisers recognize the power of social commerce and peer recommendations,” Chien said. “Im very excited to lead the marketing and advertising charge for the company and reinvigorate Kaboodles commerce potential. Kaboodle has an exciting growth strategy and well be making great strides in the coming months.”