Inkjet & Digital Printing

HP and popeuropean network at EuroShop

Friday 25. February 2011 - HP today announced with the European POP Production Network (popeuropean) its presence at EuroShop, The Global Retail Trade Fair, in Düsseldorf, Germany, from 26 February to 02 March (Hall 5, stand F02).

popeuropean, powered by HP, is a network of independent print service providers (PSPs) that is working together to develop the European point-of-purchase display (POP) market. The group consists of HP digital printing technology users, Augustus Martin based in the UK; GSI (Print and Display) of Belgium; KLDruck from Germany; and Italy-based Litorama. The geographical spread of the popeuropean PSP network enables it to offer a pan-European approach to the POP market, whilst providing customers with a local solution to their production needs.
The constant pressure for brand owners to get consumer attention in crowded marketplaces, means that the retailer’s need for eye-catching and innovative POP and point-of-sale (POS) items has never been greater. popeuroean’s stand will showcase a collection of pioneering POP applications, demonstrating the latest production techniques.
“HP has been at the forefront of developing new solutions for POP production, using innovative technology and we want to be sure that retailers and brand owners are aware of the new capabilities HP’s PSPs can offer them,” said Francois Martin, EMEA marketing director, graphic solutions business, HP. “Supporting popeuropean at EuroShop, will give HP and its customers the opportunity to share information about the latest production methods and innovations in POP displays with retailers, brand owners and agencies.”
Representatives from HP will be available on the popeuropean stand.