Inkjet & Digital Printing

Mortons Print expands into digital with Fujifilm

Friday 07. January 2011 - Mortons Print Ltd, the contract printing and mailing division of printer and publishing house Mortons of Horncastle, has invested in a complete digital solution from Fujifilm, comprising a Xerox DocuColorTM 7002 and a range of Duplo finishing equipment to enhance its service offering. A Fujifilm customer for the last 15 years, Mortons, which specialises in newspaper printing - both tabloid and broadsheet sizes - and web offset printing, looked to Fujifilm when the business decided to break into small format digital printing.

“We started working with Fuji’s film products years ago, and also use two Fujifilm platesetters in our CTP department where we process around 100,000 square meters of Fujifilm’s LP-NN2 plates a year,” explains Ian Fisher, managing director of Mortons Print. “So, when we decided to increase our service offering to include digital, we wanted to see what Fujifilm could offer.
“We are quite new to digital technology because our core business is in newspapers, but we wanted to research a device that would allow us to produce previously outsourced work in-house. Now, with the DocuColorTM 7002 in conjunction with the various Duplo devices, we can offer our clients a broader and more specialised service for their marketing collateral, especially as we can now offer personalised variable data work and a wide variety of finishing options.
“The full range of product formats that the operation will be producing includes magazines, bookazines, booklets, covers, pictures, calendars, letters, leaflets, flyers, posters, cards and even stationery items, all of which will be driven through our soon-to-be-launched web-to-print portal.”
The investment in the DocuColorTM digital press and Duplo finishing equipment is part of Mortons’ plan to become a full print service provider that can offer any form of printed product on any substrate. The five finishing devices installed at Morton’s are a DB280 compact perfect binder, a DBM120 hand-fed booklet maker, DC645 slitter, cutter, creaser, IDEAL 5221 guillotine and a Renz Wiro binder. “The installations have given a whole new lease of life to what we can and can’t do at Mortons,” concludes Ian. “This investment has strengthened our company by increasing our service offering and we have formed an even stronger relationship with Fujifilm thanks to this purchase. We have seen immediate interest in our new services and we haven’t had to go knocking on people’s doors for the business – the work has come to us. The impact of these installations has already completely exceeded our expectations and we can’t wait to see what else we can achieve with our new digital capability.”