Business News

Xeikon supports personalized marketing with sponsorship of the European Marketing Dynamics Summit

Friday 22. October 2010 - Xeikon plant tour to show delegates how to create customized communications

Xeikon, a division of Punch Graphix and leader in the high-end segment of the digital printing market, has underlined its commitment to personalized marketing communications with their Platinum Sponsorship of the European Marketing Dynamics Summit (formerly the European TransPromo Summit). The event is an educational forum for marketers, advertisers, service providers and vendors on cross-media direct marketing strategies. The summit takes place 27-28 October 2010 at the Brussels Crown Plaza in Belgium.

Danny Mertens, Business Development Manager at Xeikon will speak about ‘The Future of TransPromo’, during the general session on the opening day, October 27 at 15h00. “Fast, personalized and integrated communications are crucial to connect with today’s sophisticated consumers. Our digital printing solutions help our customers to meet these new communication challenges by enabling them to create high-impact marketing campaigns on demand,” explains Mertens. Also Leonidas Patrikios, Commercial Director at First Data and a Xeikon customer, will discuss how to analyze the return on investment of TransPromo in session 3 of the following day at 10h15.

Networking at Xeikon
“We are happy to see that Brussels is hosting this summit for the second time. It is an excellent networking opportunity for delegates whom we like to invite to our Xeikon headquarters in Lier on October 29,” says Mertens. “During the tour, we will explain our vision on the position of print in today’s media landscape and run demonstrations on the Xeikon 6000 and Xeikon 8000 presses . Visitors will gain valuable insight to the benefits afforded by digital printing and personalized campaigns.