Business News
Carta Elega and Carta Solida – A Natural Canvas for Cosmetic Art
Wednesday 20. October 2010 - M-real Consumer Packaging, Europes leading supplier of high quality folding boxboards presents its two main brands dedicated to beautycare at Luxe Pack 2010 - Carta Elega and Carta Solida.
M-real Speciality Papers also presents the classic cast coated board and paper range CHROMOLUX and the new ZANLABEL range of premium double coated label papers, which guarantees superior printing and finishing results, and excellent runnability on bottling lines.
Both Carta Elega and Carta Solida are sustainable and lightweight beautycare brands offering cost effectiveness, together with excellent surface properties and strength equal to that of heavier grades. These two high quality primary wood fibre cartonboards combine tradition with respect for the environment.
By lightweighting boards, yields are increased and costs reduced throughout the packaging chain as well as promoting sustainability by consuming fewer resources, reducing transport volumes and producing less waste at the end of the packagings life. Lightweight boards have been a major innovation by M-real, to ensure they offer the same properties of stiffness and bulk as heavier conventional grades, but in lower substances. This means they can be specified for luxury applications without losing the quality feel that customers find reassuring.
Riikka Joukio SVP Sustainability and Corporate Affairs of M-real, reminded the industry that board and paper are made from renewable resources: “Using wood as raw material for packaging helps maintain and expand the forested landscape if it is managed sustainably. When the trees are growing, forests freely support a multitude of ecosystems that bring many side benefits to the environment, to local communities and indeed to us all. Next year, 2011, is designated by the United Nations as International Year of Forests, and this will raise awareness of how sustainable forest management safeguards forest ecosystem biodiversity as well as contributing to long term development.”
M-real Speciality Papers presents CHROMOLUX and a new label paper range
The classic cast coated brand, CHROMOLUX, was also displayed on the M-real stand. The high glossy board and paper range contains a wealth of colours, surfaces and grammages, inspirational for luxury packaging applications. M-real Speciality Papers also showed its new label paper range – Zanlabel gloss. The label paper experts at M-real Zanders have developed this double coated label paper, available in both non-, light and wet-strength qualities, and in different weights and sizes. As well as guaranteed superior printing and finishing results, Zanlabel gloss has already proved its excellent runnability on bottling lines.