Business News
Starting off with live demonstrations: Kick-off for the designmaker competition at viscom
Tuesday 19. October 2010 - With a special area, many live demonstrations and lectures viscom, which is held in Frankfurt from 4 to 6 November, will be the scene of the kick-off for the first designmaker. The competition is looking for design ideas to be realised on the largest range of advertising media possible. At a separate event in the spring of 2011, the best designs will then be awarded prizes.
The competition is open to all creative professionals. In addition to the creative quality of the design, the consistency of the overall concept as realised on different media will be a decisive factor. The design must be effective in ten different forms: as a full and a partial car wrap, on a sticker, as furnishing/ shop fitting (as a wrap for a toilet), on a printed poster, on glass, in a light box, as textile print and transfer as well as on a china cup.
At stand I90 in Halle 3.0 of viscom, visitors can find out about the new competition and see and experience practical examples. For each required category one design sample will be on display. The production processes involved in the creation of these exhibits will also be demonstrated at the special area. These include live car wrapping, as well as the application of wallpapers and floor graphics. This will be complemented by the Hewlett-Packard lecture programme on the designmakers topics.
The designmaker will be awarded by viscom, the International Trade Fair for Visual Communication, in cooperation with Karl Gröner GmbH and the SEW Academy for the first time this year. Partner is the creativ collection Verlag GmbH. With Hewlett-Packard one of the world’s major IT companies is the main sponsor for the designmaker. Under the motto “Design meets implementation”, the award will go to designs which develop their full effect on a large range of advertising media. The participants will supply the appropriate layout, while the practical implementation on the various media will be carried out by viscom.
The deadline for designers to submit their entries is the end of January 2011. The first three winners will be chosen by an expert jury. The overall winner will be determined at a separate event to be held next year.