Business News

Avery Dennison Extends Innovation, Brand-Building Legacy

Monday 18. October 2010 - From Label Materials That Embrace a Bottle's Curves to Adhesive Liners Thinner Than a Human Hair, Avery Dennison's Range of New Solutions DifferentiateConsumer Brands While Reducing Environmental Impacts

Avery Dennison (NYSE: AVY), a leader in inspiring brands and making the world more intelligent, is proving again that when it comes to innovation, the company’s work with the world’s major brands is making its ingenuity ubiquitous and constant. From sticky Avery(R) NoteTabs(TM) to steam-sensing microwave packaging, hospital surgical tape to RFID-equipped clothing labels to stunning vehicle and building graphics, Avery Dennison has a long-held reputation for anticipating and addressing customer needs across industries and delivering market insights and inventive solutions.

A company defined by its 75-year history of technology and product innovation, Avery Dennison is embarking on its next chapter with a series of new advances to support the growing needs of brand owners globally. The latest, to be unveiled this week at Labelexpo 2010 in Chicago, reinforces Avery Dennison’s standing as the leading producer of self-adhesive packaging and labeling materials and technology:

Avery Dennison Curve Appeal(TM) system and its Fasson Curvy(TM) film labels, which are designed to embrace complex curved surfaces, create opportunities for packaging designers to pursue a whole new range of bottle shapes and sizes that promote shelf appeal and brand differentiation, especially for home and personal care products.
Avery Dennison ThinStream(TM) combines an ultra-thin PET liner material with patented machine technology to enable production of the ultra-thin label materials. With a liner only 12 microns in thickness, or half the thickness of a human hair, ThinStream yields at least 17 percent more labels per roll, can reduce liner waste by approximately 50 percent, and meets customer demand for ever-thinner materials with enhanced performance.
To meet increasing demand in the beer and beverage category for clear labeling, Avery Dennison is introducing a next generation of adhesives that are ideal for irregular containers and large labels, and which outperform existing materials with less waste, less ooze and better repositionability.
“For 75 years, Avery Dennison has quietly and consistently enabled people to create true connections with brands by enhancing their experience with individual products and companies,” said Dean Scarborough, Avery Dennison chairman, president and chief executive officer.

“We help businesses literally put labels on their products that best communicate what they have to offer consumers,” said Scarborough. “This focus drives our innovation process and how we invest in new markets, products and technology.”

At the same time, the company’s goal is to increase its contribution to a more sustainable planet. “As part of our innovation process, we are seeking ways to reduce the impact of our processes and products on the environment and help our customers reduce their impact in turn,” Scarborough said.

With core strength derived from the combination of labeling and packaging solutions, brand information solutions and efficient manufacturing operations, Avery Dennison is uniquely positioned to extend its innovations to serve a broad spectrum of companies and industries. The company’s new labeling innovations join a list of products, technologies and support services launched within the past year that help enhance brands, accelerate supply chains and organize lives:

Flexis(TM) pressure-sensitive valve technology eliminates the need to slit or lift a microwave meal cover during cooking and precisely controls steam release and internal pressure to simplify cooking, enhance flavor and preserve nutrients. Flexis(TM) Steam is one of four Avery Dennison valve technologies that control air, steam and oxygen to improve a variety of food and beverage, pharmaceutical and perishable goods.
Seeking to improve highway safety, Avery Dennison designed and introduced OmniCube(TM), which promotes visibility of street signs at night by returning a significantly higher percent of available light back to the driver, compared to most other prismatic sheeting products.
Environmentally responsible trim and packaging can make for a greener world – and a greener bottom line, too. That’s why the company created Avery Dennison Greenprint – a green scorecard based on life cycle analysis tools – to help apparel retailers quantify key environmental consequences of their trim and packaging design decisions. The service provides a roadmap to lower-impact products and packaging, and promotes innovation toward more sustainable solutions.
Avery(R) NoteTabs(TM), durable, removable tabs that can be written on and used as dividers, help people customize notebooks, planners, textbooks, cookbooks and more. Along with Avery Label Pads which launched last year, Avery NoteTabs extend the company’s longstanding leadership in professional organization into new segments, including education, personal organization and identification and mobile “on the go” applications.
To help retail manufacturers better protect against counterfeiting, Avery Dennison introduced sophisticated label and data management solutions that allow brand owners to monitor and protect their assets as they travel throughout the global supply chain.
An online resource for brand owners showcases how Avery Dennison’s product innovation can expand business opportunities through packaging design.
“At Avery Dennison, each product, service and technology is born of an approach that answers the question: What solutions do our customers need today and tomorrow?” said David Edwards, Avery Dennison chief technology officer.

Innovation has been a hallmark of Avery Dennison’s culture and success since entrepreneur and inventor R. Stanton Avery founded the company. Among other things, the company pioneered the first self-adhesive label and the means of manufacturing them, Crack-N Peel(TM) labels with breakaway liners, peel-and-stick U.S. postage stamps, print-your-own label and software, content-insensitive RFID labels, recyclable beverage labels, heat transfer label technology for garments and more.

“Our history is rich with ingenuity, and our future will continue to build on this legacy,” Scarborough said.