Business News
Océ Launches “Press Go!” Business Development Program
Tuesday 05. October 2010 - New program provides customers with advantageous and flexible approach to business development
Océ, an international leader in digital document management and delivery, today announced the launch of a new business development program, Océ Press Go! at Graph Expo. The new Océ program is designed to help print professionals grow print volumes and capture new opportunities by helping them address real-world business and operational issues they face every day. Océ Press Go! is one of several new customer-centric solutions, programs and applications that will be showcased in Océ booth 1217 at McCormick Place South in Chicago, October 3 – 6.
Accessible and easy to use, the new Océ Press Go! program is designed from the ground up to address challenges facing customers in a wide variety of market segments, including graphic arts, direct mail/direct marketing, transactional and transpromo, and corporate in-plant operations. Rather than focusing on printed material alone, the newly launched Océ business development program utilizes an experiential approach to enhance the positive business impact on print providers.
This multi-faceted approach to business development combines proven tools including printed materials, webinars, videos with live sessions and collaborative activities. Program topics will focus on enhancing both business and technical skills ranging from strategic positioning and marketing strategy development to pricing for value, sales force compensation, workflow optimization, customer communications and more. The multi-faceted Océ Press Go! program experience will include a dedicated website hosting webinars, videos and self-help training materials. Members can participate and collaborate in forums to exchange best-in-class processes, provide peer support and share ideas — all with the goal of improving members’ business success.
Peter Winters, President and CEO of Winters Group & Associates, commented on the strength of Press Go!, “The new Océ Press Go! business development program is the most ambitious program we’ve seen from the manufacturing community. It addresses the opportunity for the print service provider to build net-new profitable revenues with an integrated plan and suite of offerings that are extremely robust. With various types of content, webinars, virtual workshops, customized training programs, and a library of continually updated best practices’ being served up by an all-star list of recognized industry experts, the Océ Press Go! program should go a long way to helping print service providers grow their business.”
“In today’s challenging business environment, we recognize the need to support our customers by providing programs and resources that help them optimize their mix of services, adapt to emerging trends, market their services more effectively, increase business efficiency and position themselves for profitable growth,” said Francis McMahon, Vice President of Marketing, Océ North America Production Printing Systems. “Océ Press Go! exemplifies the Océ commitment to delivering value to customers to help them succeed every day.”