Business News

OKI Printing Solutions Introduces New Retail SignDirector Solution to Help Retailers React Faster

Friday 27. August 2010 - SignDirector is an Efficient Way to Electronically Distribute and Manage Signage across Retail Operations

OKI Data Americas, which markets its products under the OKI Printing Solutions brand, introduces the SignDirector Solution, a web-based application that allows retailers to react quickly to the marketplace by printing signs on-demand at the store level. With this solution, retail headquarters have the ability to control in-store signage regionally and nationally, to manage brand consistency, pricing and promotions. Compatible with OKI’s digital color printers, the solution allows stores to easily print onsite with OKI’s driverless printing capabilities, reducing the need to outsource or print and ship signs because the right signs are immediately available from corporate.

“SignDirector gives headquarters full control over in-store signage and reduces outsourcing and eliminates wasted signs through electronic distribution. Additionally, the solution simplifies the printing process for store employees, therefore overall productivity increases.”
“This solution is ideal for corporations that want to streamline processes and better manage in-store promotions across all locations to increase efficiency and time to market,” said Terry Cruikshank, Sr. Manager, Industry Marketing at OKI Data Americas. “SignDirector gives headquarters full control over in-store signage and reduces outsourcing and eliminates wasted signs through electronic distribution. Additionally, the solution simplifies the printing process for store employees, therefore overall productivity increases.”

The SignDirector Solution from OKI Printing Solutions helps companies simplify in-store sign printing and become more cost-efficient. Through the use of unlimited defined merchandise departments and store groups, promotions can be localized and quickly updated to reflect product availability or other adjustments. Store personnel simply log into the company portal and select the signs needed by name or thumbnail and click print. With OKI’s driverless printing capabilities, the signs are printed correctly the first time and consistently across all stores. SignDirector eliminates the need to convert or manipulate documents in-store and simplifies sign printing.

By reducing print-errors, stores can better manage their printing costs and eliminate paper waste. Headquarters can also track which signs are printed through status reports, allowing companies to better manage and oversee merchandising activity and support.

The SignDirector Solution will be made available as a flat rate, full site license that supports all store locations through OKI Data America’s authorized partners. The solution includes one-year of maintenance and support. You can also learn more about OKI’s digital color LED printers at www.okidata.com, which come with an industry leading 5-year limited warranty on LED printhead and a 1-year limited On-Site warranty and optional coverage extensions.