Business News

TELEGRAPH LATCH ON TO BARN DOOR WITH POLESTAR

Tuesday 07. April 2009 - Telegraph Media Group seized the opportunity to use the new 'latched' barn door concept for the cover of its prestigious Sunday magazine 'Stella'. The format, designed and manufactured by Polestar, was successfully used as part of a major advertising feature for the 'John Lewis Partnership'.

Paul Brady, Printing Director for the Telegraph Media Group, says: “We are absolutely delighted that Polestar has developed such an innovative solution for what has traditionally been a very difficult operation to achieve 100% success accurately; consequently we hope to be able to offer this promotion to a much broader range of clients in future”.
The ‘latched’ format removes the need to employ spot glue to hold the door in situ. It guarantees excellent and consistent colour matching across both doors and completely removes the issues of ‘barn door’ mis-alignments. In addition, it is more cost effective than the traditional barn door cover, with a reduction in paper usage and offline finishing time offering advertisers an option that may previously have been too expensive to consider, as Jeff White, Polestar Account Director, explains: “We always take a proactive approach to seeking both potential cost savings and new initiatives for our customers. We hope this latest innovation will enable publishers to encourage advertisers to consider spending more of their limited budgets on print media”.
He adds: “The concept was a team effort between our colleagues at Polestar Sheffield and Polestar Chromoworks, working alongside the production department at Telegraph Media Group. We believe that the ‘latch door’ system has many advantages for publishers producing medium to high magazine volumes.”