Offset Printing

Heidelberg Achieves Packaging Printing Success in Turkey

Süleyman Yüksel (left) and his uncle Abdullah Yüksel, co-owners of Yüksel Kutu, were so pleased with the enhanced productivity and user-friendliness of the Varimatrix 105 CS die cutter that they quickly purchased a second one.

Tuesday 24. February 2009 - Complete solutions deliver added value for customers; Turkish packaging printer quick to order its second Varimatrix die cutter

Turkish packaging print shop Yüksel Kutu has already ordered its second Varimatrix 105 CS die cutter from Heidelberger Druckmaschinen AG (Heidelberg). This comes hot on the heels of its first Varimatrix 105 CS, which was ordered at drupa 2008 and installed in Istanbul. Other new equipment at the print shop includes a Speedmaster CD 102 five-color press with coating unit and a POLAR P 115 cutter. Also under discussion is the purchase of a Speedmaster XL 75 four-color press, a CtP platesetter, and a folder gluer. Yüksel Kutu had previously only bought remarketed equipment, and it is extremely happy with the enhanced productivity and user-friendliness of the new arrivals. “We have boosted quality with the new die cutter and have also received new orders that involve stripping,” explain satisfied customers Abdullah Yüksel and his nephew Süleyman Yüksel, co-owners of Yüksel Kutu. “We know we can rely on good and close cooperation with Heidelberg. We used to work with a Heidelberg cylinder press and an older cutter model, but now we can boost productivity using the same tools on the Varimatrix 105. The higher production speed and, in particular, quicker job changes make production more efficient,” continues Abdullah Yüksel.

Yüksel Kutu is one of Turkey’s largest print shops. Based in Istanbul, the company has 280 employees and produces high-quality food and confectionery packaging in grammages of between 300 and 450 grams per square meter.

“We are building up a growing reputation as an complete solution provider for packaging customers and are always there to provide advice when needed,” explains Carsten Heitkamp, Managing Director of Heidelberg Turkey. “Our service team installed the Varimatrix 105 and the machine operators were trained by Yüksel Kutu,” he continues. “It is very interesting to follow the commercial thought processes of this customer. A close look at machine availability, wage costs and capacity limits made it clear that, even in a country with low wage costs such as Turkey, a solution from Heidelberg was the best way of achieving the company’s growth objectives. The fact that the print shop has already commissioned a second Varimatrix demonstrates the success of this customer’s strategy,” concludes Heitkamp.

Heidelberg opened its Turkish sales company on November 1, 2001. It employs 77 staff here, 35 of them in the service team.

A cost-effective entry-level solution to die cutting and embossing, the Varimatrix 105 CS scores well thanks to its excellent flexibility and short makeready times. User guidance via a touchscreen display also ensures easy handling. The letters CS stand for cutting and stripping.