Packaging
You can buy happiness – and it is packaged in Korsnäs White
Monday 08. December 2008 - The memories captured by scents such as after a heavy rain, telling stories by the fire or a summer evening in Provence, or perhaps the scent of a tea or a particular beauty product - for many, these are moments of beauty and pleasure.
Add fair trade and organic product certification to the mix and the result is terre dOc, a company with its roots in Provence and its mind open to other traditions and cultures. It offers a sympathetic concept built on harmony.
The products are sold in Nature et Découverte shops in France. The presence of nature is so strong in the shops you can almost hear the birds chirping. Shelf after shelf is stacked with terre dOc products. Many are packaged in gift packs containing several products. All of the packaging is striking with shapes and coulours inspired by the product and origine of the ingredients from all over the world, with the desire to convey traditions and cultures from other countries and to share the worlds riches in an equitable way.
Target market: women of all ages
The packs make these products a perfect present – and it is most often women who buy presents. Once a woman comes into the shop, chances are that she will buy something for herself, too.
Korsnäs White for strength and attractive printing – preferably on the reverse side
We prefer to print on the reserve side for the soft surface, says Noël Gorde, packaging designer at terre dOc. Ever since we started the company in 1995, we have been using Korsnäs board. The volume went up significantly with the introduction of the improved white grade, since we decided to eliminate the plastic window from the packs wherever possible. Windows are a strong trend, since consumers want to see whats inside, but eliminating the plastic demands much more of the board material. Korsnäs renowned strength was exactly what we needed.
With Korsnäs White, we can combine good print results with reduced weight, which means improved economy, says Noël. Since environmentalism is one of the cornerstones of our business concept, we evaluate our suppliers from a green standpoint, and we are very confident that Korsnäs is treating the forest well. Recently, as we have reduced the number of board suppliers from six to three, Korsnäs share has grown rapidly.
In France, the company sells its products through Nature et Découverte, but they have opened their own shops in London and Tokyo, and they plan to add more. In your own shops, you can go all out and show off the brand better, says Noël.