Prepress
The Ricoh GR DIGITAL camera is among 104 proto-typically Japanese products to be featured at the kansei – Japan Design Exhibition, sponsored by the Ministry of Economy, Trade and Industry and the Japan External Trade Organization (JETRO)
Wednesday 19. November 2008 - Ricoh Company, Ltd. announced today that its GR DIGITAL, the high-end compact digital camera launched in October 2005, will be on display at the "kansei - Japan Design Exhibition", a ten-day event to be held in Paris, France from December 12 to 21 this year.
Organized by the Ministry of Economy, Trade and Industry and the Japan External Trade Organization (JETRO), the exhibition is intended to promote and familiarize overseas consumers with the aesthetic benefits derived from certain sensibilities and values built into Japanese products. Based on the theme of sensibilities (kansei), the exhibition aims to showcase the history and craftsmanship inherent in Japanese manufacturing. As part of the event, a total of 104 Japanese products of outstanding design selected from a variety of fields will be exhibited at the Les Arts Décoratifs museum in Paris.
First marketed in October 2005, the GR DIGITAL was modeled on the GR compact film camera series introduced in 1996, which received rave reviews for its outstanding image quality. The compact, slim body of the GR DIGITAL, which is only 25 millimeters thick, is fully loaded with features that ensure a level of image reproduction capable of satisfying even the most demanding professional. Since its introduction, the GR DIGITAL series has been enthusiastically received by a wide range of professional and advanced amateur photographers. The GR DIGITAL was selected for this exhibition for the way it managed to miniaturize pro features in an elegant compact package.
< Outline of the "kansei - Japan Design Exhibition" >
Title : kansei – Japan Design Exhibition
Date : Friday December 12 – Sunday December 21, 2008
Venue : Les Arts Décoratifs
107, Rue de Rivoli 75001, Paris
http://www.lesartsdecoratifs.fr/
Sponsors : Ministry of Economy, Trade and Industry (METI)
Japan External Trade Organization (JETRO) (*)
Co-sponsor : Les Arts Décoratifs
Support : Ministry of the Economy, Industry and Employment (France), Japan Foundation, Japan Industrial Design Promotion Organization (JIDPO), Japan Design Foundation, Organization for Small & Medium Enterprises and Regional Innovation
Details : Exhibition of 104 Japanese products selected from various fields on the basis that they encapsulate Japanese sensibilities
Number of items exhibited : A total of 104 items are scheduled to be exhibited, including furniture and interior goods, electrical appliances, tableware, household items, fashion accessories, fabrics, stationery and precision equipment
Additional details : The exhibition is being organized by the Ministry of Economy, Trade and Industry as part of a joint strategy aimed at bringing together industry, academia and government to make Japanese industry more competitive, in line with the KANSEI Value Creation Initiative unveiled by the Ministry in May 2007. The three years from fiscal 2008 onwards have been dubbed the KANSEI Value Creation Years. The first event in this period is scheduled to be the KANSEI Value Creation Fair, a series of promotions held in venues around the world. The exhibition has also been designated a commemorative event marking the 150th anniversary of exchange between France and Japan and will be hosted and cosponsored by the Les Arts Décoratifs as a cooperative project between the two countries.