Consumables
AgroResin Rainbow – Adding Bright New Colors to the Sustainability Spectrum
Monday 25. August 2008 - Imagine a package as red as an apple and just as biodegradable. PWP Industries has recently launched a colorful new series of biodegradable packaging, AgroResin Rainbow, expanding its AgroResin fiber composite packaging portfolio.
The variety of vibrant colors opens up exciting new possibilities for the use of the already popular packaging,” says Scott Sanders, Director of New Business Development, PWP Industries. “The intense and undeniably attractive colors of the AgroResin Rainbow series have been specially formulated to accentuate the packaging of food and produce to enhance their marketing appeal.
The Rainbow series, available in many shapes, sizes and colors, is permeable to air, water and grease resistant, and microwaveable. “The development of the Rainbow series makes AgroResin a great sustainable – yet cool – choice of packaging for perishable produce, quick-service, frozen, and deli food applications,” explains Dr. Yan Xu, Founder and Managing Director of GRENIDEA, a sustainable material company.
AgroResin Rainbow allows companies to project a hip image which will appeal to youth audiences, and with the flexible choice of a spectrum of eye-catching colors, companies can match tones to complement their food presentations. In addition, the use of AgroResin Rainbow promotes companies as good corporate citizens through their adoption of a sustainable alternative.