Prepress
The Best Just Got Better – Fujifilm announces the FinePix F60fd
Tuesday 12. August 2008 - Fujifilm is pleased to announce the launch of the new FinePix F60fd, joining the existing range of high-tech, high-quality F-series cameras. Succeeding the hugely popular FinePix F50fd, the FinePix F60fd features a larger 3.0" LCD screen, Face Detection 3.0 and brand new, proprietary, Scene Recognition technology.
Working Smarter and Harder
Beneath its stylish exterior, the FinePix F60fd utilises the combination of high resolution and high sensitivity to produce images of breathtakingly beauty. Loaded with a 12 Megapixel Super CCD sensor, Dual Image Stabilisation (CCD-shift with high ISO), ISO sensitivity of 1600 (6400 at 3 MP), and a Fujinon 3x zoom (35-105mm equivalent), the FinePix F60fd is a worthy successor of F-series classics like the FinePix F40fd or F50fd.
For users who like to have creative control over their compact and who want more than point-and-shoot photography, the FinePix F60fd has the option of full photographic control. Equally, the FinePix F60fd suits those consumers who are happy to rely on auto mode for simple, fuss-free photography. Available black the FinePix F60fd is due out this September as a sister model to the FinePix F100fd.
Scene Recognition-AUTO (SR AUTO) with Real Photo Technology
Most compact digital cameras feature scene modes where the user selects the scene they are photographing before they take the shot. In a first for Fujifilm cameras, the FinePix F60fd is equipped with Scene Recognition technology which cleverly detects a scene without the need of pre-selecting the mode on the camera. Having identified the most commonly photographed subjects, Fujifilm has developed technology to automatically identify and recognise different scenes – Portrait, Night, Landscape, and Macro. Once the scene in the frame has been detected, the camera will optimise the settings to capture the most stunning photo of your chosen subject. Real Photo Technology – the combination of the unique Super CCD sensor, RP Processor and Fujinon Lens – will work together to offer you stunning results. Natural skin tones for portraits, clear pictures with less noise for night scenes, pictures in detail for landscape and crisp pictures for macro. From now, don’t think. Let the camera work with the setting with SR AUTO and achieve striking results with FinePix F60fd.
Face Detection 3.0
First featured in the FinePix F100fd, the FinePix F60fd is equipped with Face Detection 3.0 technology, which goes one step further by recognising faces at more extreme angles. As with the original version of Face Detection, it can detect up to 10 faces in a scene in as little as 0.036 seconds, automatically correcting focus, exposure, and white balance, regardless of where subjects are located within the frame. Face Detection 3.0 can register faces with up to 90O movement in either direction for profiles,
and with rotations of up to 360O. After the shot is taken, the system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
Dual Image Stabilisation
As well as offering class-leading high ISO performance for avoiding subject blur when shooting in low light, the FinePix F60fd also features CCD-shift image stabilisation for avoiding the effects of camera shake at longer shutter speeds. The combination of high ISO and CCD-shift stabilisation offers a complete system for avoiding blur caused by hand shake or subject motion. Never before has a compact camera offered such a comprehensive solution for avoiding blurred results while retaining high-resolution photographic quality.
3.0″ LCD and other useful functions
The FinePix F60fd is fitted with a class leading 230,000 pixel 3.0″ TFT monitor fitted with Fujifilm’s Wide View Film, which enables easy viewing of pictures at oblique angles to the screen. Further to this, a new sort by date system has been added. The FinePix F60fd also features another feature so popular in previous F-series models – Portrait Enhancer mode. The FinePix F60fd’s powerful automatic retouching system gives skin tones a silky-smooth texture and removes blemishes such as spots and wrinkles.
FinePix F60fd features at a glance:
12 Megapixel Super CCD Sensor
Fujifilm 3x optical zoom (35-105mm equivalent)
Scene Recognition Auto (SR AUTO)
Face Detection 3.0 with automatic red-eye removal
3.0″ LCD screen, 230,000 dots
Dual Image Stabilisation (CCD-shift and high ISO)
Full manual control
ISO 100-1600 sensitivity at full resolution, ISO 3200 and 6400 at 6MP and 3MP resolution respectively
Movie mode with sound
Portrait Enhancer mode
xD/SD/SDHC compatible
Real Photo Technology
The secret to the FinePix F60fd’s class-leading image quality is Fujifilm’s unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.
RPT is an umbrella term for the combination of cutting edge technologies such as the Super CCD sensor, Real Photo Processor and Fujinon lens, all optimised to work together to produce the most natural, beautiful results in any conditions. As one of the largest imaging companies worldwide, Fujifilm is in a position to develop and to manufacture these components themselves, and it is this control over the design of the entire system that makes RPT so powerful.
Real Photo Technology cameras are designed from the ground up to capture ‘real’ photographs with stunning quality – giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.
With the human eye as the ideal, RPT continues to evolve and to set even higher standards for digital photography.
Adrian Clarke, Fujifilm’s Director of Digital Products, said: “Fujifilm’s FinePix F50fd has been a big seller this year and Fujifilm have returned with the FinePix F60fd to follow in its foot steps. The FinePix F60fd features some notable improvements which will appeal to photographers of all levels. The new SR AUTO is an exciting new feature that will no doubt be a hit with consumers. The camera will also appeal to enthusiasts who will appreciate the camera’s manual controls. But what will really score is the superb image quality, thanks to the quality lens, processor and Super CCD HR sensor.”
Availability & Pricing
The FinePix F60fd will be available from September 2008. Pricing will be announced nearer to the date of the launch.