Consumables
BOOMj Store Announces New Office Category Offering a Variety of Brands
Wednesday 23. July 2008 - OVER 50,000 PRODUCTS NOW AVAILABLE FROM CANON, SWINGLINE, STANLEY, HEWLITT PACKARD, APPLE AND MORE ...
BOOMj Inc. (BULLETIN BOARD: BOMJ) , a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and adults over 35, announced today that the BOOMj store will now feature more than 50,000 brand name products in the office supply category. The store will now feature a complete line of office furniture including desks, chairs, filing cabinets as well as everyday office needs such as pens, paper, envelopes and staplers. New office technology products such as business grade computers, notebooks, printers and photocopiers have also been added. The category will also showcase classroom, break room and janitorial supplies.
The BOOMj Store offers close to two million brand name products at great values in categories including books, DVDs, music, cameras, computers, kitchenware, electronics, housewares, wellness, beauty and fragrance.
“Whether we are self employed, run a small business, work for a large corporation, own a franchise or work in a school setting we all seek out brand name office products that keep our business life productive and in today’s economy we certainly want to find the best prices and value for the products we need,” said Wendy Borow-Johnson, President of BOOMj. “Introducing the office category in the store on BOOMj.com, allows users to easily purchase products without having to waste time searching the internet for the appropriate product at the best price, gives users the ability to get information about new products and also see product reviews by other BOOMj community members. Everything is available in one place at the tips of their fingers.”
The office category includes a variety of products from key brands which include Avery, 3M, Fellowes, Swingline, Stanley and Post-It. The key technology brands include Apple, Canon, Brother, Lenovo, HP and Lexmark among others.
BOOMj membership is free, and members earn reward points to use towards purchases in the store. To help brands market their products, BOOMj creates brand profiles in its social network allowing brands to reach out to the community and giving BOOMj members access to exclusive offers and new product introductions. Today BOOMj launches brand profiles for Swingline, Lenovo, Lexmark, Canon, among others.
“These brand profiles exemplify our commitment to providing the best social shopping experience for our members and goes beyond traditional e-commerce by integrating community, content, and e-commerce into the BOOMj member experience,” continued Borow-Johnson.