Business News
HP Appoints David Shane to Lead Corporate External Communications Practice
Friday 11. July 2008 - HP today announced that David Shane has been named vice president of HP Corporate External Communications.
Shane, most recently senior vice president of the Corporate Issues and Entertainment Practices at Weber Shandwick Worldwide in Los Angeles, brings expertise developing communications strategies for global corporations and has extensive experience in media relations as well as external and crisis communications.
In his new role, Shane will drive HPs corporate communications strategy and oversee relationships with key external audiences – media, industry analysts, and other influencers. He reports to Michael Mendenhall, senior vice president and chief marketing officer at HP.
“Were pleased to add such a seasoned professional to our team,” said Mendenhall. “Davids wealth of knowledge in reputation management and experience providing senior counsel to global corporations will provide strong leadership as we drive awareness of HPs portfolio and brand in the global marketplace.”
Shane has 15 years of experience in communications and media. Prior to Weber Shandwick, he was senior vice president of Corporate Communications at International Creative Management (ICM), where he oversaw worldwide media relations, internal communications, advertising and corporate philanthropy. Prior to ICM, Shane was a corporate communications consultant for TiVo and held senior positions in public relations at Comcast.
Shane succeeds Bob Sherbin, who has been tasked with leading the HP/EDS integration planning process for Marketing and Communications on behalf of HP.