Prepress
Tele Atlas Map Data Selected by Valassis to Enhance Location-Based Marketing Services
Wednesday 19. March 2008 - Valassis also to begin offering custom Carrier Route Boundaries
Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, and Valassis (NYSE:VCI), the nation’s leading marketing services company, today announced an agreement to provide Tele Atlas digital map data to help power the distribution of Valassis’ broad portfolio of direct mail, electronic, door-to-door and newspaper marketing services.
Through the agreement, Valassis will leverage the Tele Atlas(R) MultiNet digital map platform for its RedPlum portfolio of products based on custom carrier route boundary solutions. RedPlum’s value-oriented products reach over 100 million households each week.
In addition, Valassis also will begin providing custom Carrier Route Boundaries based on Tele Atlas digital maps. These boundaries are a cartographic representation of United States Postal Service (USPS) carrier routes and deliver the most current information available, including changes, additions and deletions as determined by the USPS. This product is a powerful tool to define areas for direct mail planning and for defining target market areas.
“By combining our breadth of transactional and demographic data with Tele Atlas maps, we can create and send relevant, personalized communications that have proven to be effective and offer exceptional cost efficiency,” said Mark Gundersen, Director Data Solutions Group of Valassis. “As we continue our partnership with Tele Atlas, we now are able to offer our customers innovative, reliable products to better ensure their marketing success, whether they are trying to reach households, neighborhoods or complete demographic markets.”
Not only does Valassis help marketers with their marketing planning through the carrier route boundary product, but in many cases the company also provides the underlying address data used to mail their products as it offers access to the largest list in the nation, second only in size to the USPS file.
“Location intelligence is being used today to improve efficiency in marketing and with precise map data, companies can better match their goods and services to the appropriate audience,” said John Cassidy, vice president, enterprise markets, Tele Atlas. “As the role of location in business decision- making becomes an even more integral component, we are pleased to extend our relationship with Valassis to empower their customers with the accurate location solutions they rely on.”