Packaging
A strong concept in new design
Tuesday 04. March 2008 - The nations favorite snack - the mighty prawn cocktail re-launched
Leading seafood processor Cumbrian Seafoods have further strengthened their already impressive environmental credentials with the launch of their new Prawn Cocktail single portion pot for Tesco.
Cumbrian Seafoods had already commissioned research into the purchase, storage and consumption of the legendary snack when presented with a challenge by Tesco at a recent supplier conference, to bring about improvements in the area of carbon foot printing and the efficient use of energy. Collaboration with packaging specialist Superfos and the Tesco development team has created a delicious product with eco-friendly packaging and distribution quality
The Prawn Cocktail re-launch, within Tescos Standard and Healthy Living ranges, using high visual impact oval pots, is expected to expand its popularity still further. Research suggested that a 140g sub-£1 single portion offering would satisfy the requirements of regular consumers and attract new customers to the snack.
Chris Baird of Cumbrian Seafoods commented, “the new pot is not only a direct response to taste and price considerations, our company has been practicing ethical harvesting and responsible manufacturing methods since long before it became fashionable, so we are delighted that environmental issues are now at the forefront of consumer behavior. We have a head start in understanding and satisfying these issues and the new Prawn Cocktail pot is a perfect example. Working closely with our packaging supplier Superfos, we have produced a lighter pot which saves 21 tons of raw materials a year against current volumes. Furthermore, the new shape allows for the stacking of an extra 8,000 pieces per pallet, providing an initial transport cost reduction of 60 %.
Peter Vassallo, MD of Cumbrian Seafoods added, “Tesco, Superfos and our selves have a sustainable environment at the forefront of our values and delivering the project has emphasized this, as well as reflecting a great team effort. Once again, we have demonstrated that it is possible to provide high quality, nutritious foods, responsibly harvested and competitively priced. The Prawn Cocktail should be an even bigger success story going forward!”