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MetalFX Featured in New UPM Printing and Paper Workbook Series

Tuesday 12. February 2008 - MetalFX Technology—a Ciba Specialty Chemicals Corporation subsidiary—is featured in a new series of workbooks designed to showcase UPM Finesse papers in a variety of paper surfaces and substance weights.

The issue features automobile images printed with MetalFX inks and finished with various textures and UV varnishes. Announcing the new series, UPM Brand Manager for Graphic Papers Anke Böckmann explained: “Each printing and paper workbook illustrates a different printing or finishing technique, and shows how its special effects work on the five different surfaces of UPM Finesse and two different basis weights. By always using the same motif, we can truly compare the effects on different surfaces and basis weights. In the workbook, MetalFX inks were used to reproduce a Jaguar automobile, and to bring the sparkle of chrome to life. Special varnish effects generate tactile experiences illustrating a glossy wooden dashboard and the pure indulgence of leather.”

Discussing the new UPM workbook, MetalFX Vice-President Americas Mark Geeves commented: “MetalFX is proud to be featured in this exciting new series of printing and paper workbooks. The techniques illustrated in these workbooks can be duplicated by any licensed MetalFX printer.”

http://www.metal-fx.com
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