LFP - Large-Format-Printing
Klimasan Installs In-house HP Scitex Technology to reduce production time
Tuesday 22. January 2008 - HP today announced that Klimasan Klima Sanayi ve Ticaret A.S., an industrial refrigeration specialist, has installed an HP Scitex TJ8300 to produce short-run, large format collateral in-house.
The company, founded in 1969 is based in Turkey and was established to produce industrial chillers and freezers and currently employs 700 people. Klimasan first invested in an HP Scitex press in 2006, to produce branded refrigeration units for well-known, international food and beverage companies. By bringing its printing requirements in-house Klimasan aimed to provide a better service to its customers by cutting production costs and shortening turnaround times.
Klimasan needed a press that was versatile and could produce high-quality print on a wide variety of substrates including paper, self-adhesive vinyl, backlit and other untreated, delicate materials. The press has the ability to print at speeds up to 400sqm/hr, increasing productivity and profitability by enabling Klimasan to meet its customers deadlines without compromising upon high print quality. Since the installation of its press the company has produced 211,000m2 of print, seen a 30 percent increase in sales of its printed products and benefited from greater customer loyalty.
“Before we installed our HP Scitex TJ8300, short-run jobs were always a problem, but HP has provided us with a solution,” said Mustafa Kurt, production manager, Klimasan. “Our press allows us to produce multiple, high-quality, short-run jobs, cost-effectively with a minimum turnaround time. The speed and efficiency of the press is vital and ensures that the products reach our customers on time, it needs minimal operator intervention, freeing staff to apply the print and work on other essential jobs.”
Klimasan used its HP Scitex TJ8300 to undertake a job for the Efes Beverage Group, an international beverage company, with a turnaround time of just a few hours. The work involved applying 2,000 200 x 60cm prints to visicoolers using a delicate vinyl substrate. Due to the time constraints placed upon the project, the customer edited and approved the contract proofs on site, saving time. The printed visicoolers provided consistent and eye catching branding for the product and were displayed in supermarkets, bars and restaurants across Turkey.
“This particular job was a good test of our HP Scitex TJ8300,” said Kurt. “Our customers required us to produce highly branded collateral on a difficult substrate with an extremely short turnaround time of just six hours. The ability of the press to consistently maintain the highest print quality and to accurately reproduce brand colours was crucial. We exceeded our customers expectations and managed to fulfil their requirements within just half the allotted time. Our customers were very satisfied with the final result.”