Workflow

New Generation of KODAK DARWIN Software Line Expands VDP Capabilities to High End Applications

Friday 25. January 2008 - The newest version of KODAK DARWIN Software is even more compatible with today’s rich variable data print (VDP) capabilities and the growing opportunities for web-to-print connectivity. The DARWIN Version 3.0 software includes robust features to streamline the process of creative content development while giving higher productivity to users with advanced and professional VDP requirements.

The DARWIN Software line includes rich new functionality, with the added benefits of a new graphical user interface and scripted rules options, as well as cross media capability, such as personalized HTMLs for high end VDP campaigns. DARWIN Software also includes enhancements to existing capabilities like an expanded barcode library and personalized images on the MACINTOSH computer version, as well as enriched and improved charts.
DARWIN Software will also serve as the content creation tool and collaboration platform with KODAK INSITE Variable Data Print Software Version 4.0. This integration with a KODAK Web-to-print Solution allows users to both create and share VDP jobs by leveraging the KODAK INSITE Creative Workflow System and the KODAK INSITE Asset Library to further streamline their entire creative workflow. Consistent with Kodak’s Unified Workflow strategy, these solutions, previously used for offset printing and static digital print jobs, now support VDP job processing.
“Creating a VDP job can be a long and complex process involving marketers, designers, IT, legal and production managers. The process also potentially yields many graphic resources that need to be managed,” said Gershon Alon, Director, On-demand Applications Group, Kodak’s Graphic Communications Group. “The integration between DARWIN Software and Kodak’s creative workflow products helps ensure a shorter, more efficient and controlled process.”
The new DARWIN Software also offers better tools to handle production, including advanced job ticket programming, JDF-based job submission and imposition. When working with DARWIN Software and INSITE VDP Software, the VDP job production can be further automated using KODAK PRINERGY workflow software.
KODAK DARWIN Software converts documents created in many popular design platforms into variable information documents in which all elements—text, graphics, photos, colors, layout, charts, backgrounds and even entire pages—can be dynamic. Using rules-based logic to simplify the process for virtually any user, DARWIN Software enables creation of complex print campaigns for large databases of recipients and those that include many changes in variable elements, without the need for scripting or programming. For more advanced and professional users, the software also allows custom scripting and programming. The new DARWIN Software supports cross media programs by enabling creation of personalized URLs and e-mails. Like its predecessors, DARWIN Software Version 3.0 is compatible with both MACINTOSH and PC environments with the added advantage of web-to-print connectivity.
KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.