Newspaper & Mailroom

Chicago Tribune Reinvents Its Jobs Listings

Monday 14. January 2008 - New Web IDs, Streamlined Designs Signal New Day in Tribune's Help Wanted Advertising

Starting next week, Chicago Tribune will replace its weekday Help Wanted listings with a streamlined “Careerbuilder QuickFind” feature in the Tuesday edition’s Business section — a move that will deliver an improved experience to both advertisers and job seekers.

Tuesday’s QuickFind listings offer only basic information — position, company and location — leaving a full description to be easily accessed at chicagotribune.com/careerbuilder via its corresponding Web ID. QuickFind’s full-color pages and clean design makes it easy to review hundreds of listings in no time. Similarly, the Sunday edition’s Careerbuilder section has a bold new look with fewer columns, larger ads, and clear headings that enable easier page scanning and navigation.

“Chicago Tribune and the rest of the newspaper industry face the same challenges with shifts in help wanted advertising, and we are taking the lead on reinventing the way we present our job listings,” said Ellen Glassberg, director of recruitment advertising. “We see this challenge as an opportunity for us to retool our recruitment advertising offerings and fully integrate the online and print job search experience to be hyper-focused on the needs of job seekers.”

The new Tuesday QuickFind feature will debut in the Business section on January 22 while the new Sunday Careerbuilder section launches on January 20. A multimedia advertising campaign touting the changes to the newspaper’s Help Wanted listings launches today around Chicago.

The changes to Tribune’s Help Wanted offerings coincide with today’s debut of a new masthead, refreshed page design and a slimmer page width, which is 1/2-inch narrower than before. The page height will remain the same. The change to this new industry standard width will provide advertisers with more universal ad sizes and conserve newsprint.