Newspaper & Mailroom

CNBC and The New York Times Announce Digital Content Collaboration

Tuesday 08. January 2008 - CNBC to Provide Videos and Articles to NYTimes.com and The New York Times to Provide Full Text Articles to CNBC.com

CNBC and The New York Times today announced a digital content sharing agreement in the areas of business and technology, including finance, economics, money management and personal finance, effective immediately. The collaboration will further broaden the reach of each organization’s high-quality newsgathering to viewers, readers and users of the two Web sites, CNBC.com and NYTimes.com. The agreement represents the first time The New York Times has collaborated with CNBC.
Under the agreement CNBC will provide content and multimedia features from CNBC.com to NYTimes.com and The New York Times will provide print and online coverage from the newspaper and its Web site to CNBC.com. Each site will establish direct links to the other’s site.
“This strategic agreement brings together two leading news organizations offering more original content and coverage to our audience,” said Mark Hoffman, CNBC president. “The New York Times is the perfect complement to reinforce CNBC’s reputation as providing the most comprehensive and well-respected global voice in business and financial news. This is the beginning of a collaborative digital relationship that we hope to expand.”
“Together CNBC.com and NYTimes.com will reach more business decision makers than any other financial Web site in the U.S.,” said Vivian Schiller, senior vice president and general manager, NYTimes.com. “The combined resources of our two organizations means that our users will benefit from an unparalleled depth of business and technology coverage.”