Packaging
PCD Innovation Awards winners revealed on Paris Packaging Weeks opening day
Thursday 13. February 2025 - The winners of the PCD Innovation Awards, celebrating the most innovative and visually captivating packaging in perfume, cosmetics and personal care products, were revealed on 28 January, marking the opening day of Paris Packaging Week 2025.
The jury, led by Jury President and packaging experts Hervé Bouix and Jean Louis Mathiez brought together representatives from leading brands such as Yves Rocher, Puig, Chanel, L’Oréal, and Interparfums alongside specialized journalists. On 19 November 2024, at global creative agency Servaire & Co, they evaluated over 100 entries to determine this year’s winners.
A total of 14 awards, 6 certificates and 1 special prize from the jury were presented across the five contested categories.
The PCD Innovation Awards winners were:
Fragrances – Women, Men & Unisex
Award: Daisy Wild Marc Jacobs, Coty
Award: Déclaration Eau de Toilette, Cartier Parfums
Award: Anatomy of Dreams – La Collection Valentino, L’Oréal
Certificate: Bottega Veneta Parfum Collection, Kering Beauté
Limited Edition < 2000 pieces
Award: N°5 Extrait 900 ml, Coffret Collector Noël 2024, Chanel
Award: Les Nécessaires à Parfums Cartier – Boîtier Panthère Cyprès & Boîtier Points Verts, Cartier Parfums
Limited Edition > 2000 pieces
Award : Drop N°5 L’eau 50 ml, Chanel
Award : Le Culbuto, Diptyque & Servaire & Co
Certificat : Lancôme Advent Calendar 2024, L’Oréal
Certificat : La Collection Rabane, Puig
Make-up
Award: Rouge Dior, Parfums Christian Dior
Award: Lancôme – Teint Idole Ultra Wear – Bronzer en Poudre, L’Oréal
Award: Dior Forever Skin Perfect, Parfums Christian Dior
Certificate: Valentino Spike refillable lipstick, L’Oréal
Personal care & haircare
Award: Biotherm Roll-On 2.0 – 100% PCR, L’Oréal
Award: Elsève restage, L’Oréal
Certificate: Les Nouveaux Gestes Engagés de la marque Yves Rocher : les Eco-Recharges Bain de Nature, Yves Rocher
Skincare
Award: N°1 de Chanel sérum yeux revitalisant, Chanel Parfums Beauté
Award: Life Matrix Haute Rejuvenation Cream, La Prairie
Certificate: Coffret Rituel Les Bases à Parfumer, Cartier Parfums
Special price from the jury: Double Serum, Clarins