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HP and Esko Announce an Integrated Solution for Digital Printing Packaging Production

Tuesday 02. April 2024 - HP and Esko - a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods - have announced they have partnered to deliver an integrated solution for the production of digitally printed packaging.

HP and Esko join forces to streamline and automate the packaging value chain and enable versioning, customization and personalization at scale. The partnership is set to help brand owners manage their packaging production more effectively and enable converters to produce customized packaging with less effort.
The partnership is set to help packaging converters streamline and automate the packaging value chain and enable brand owners to leverage the unique capabilities of digital print for packaging and reap the benefits of true consumer engagement.
Traditionally, packaging production lines involve multiple stakeholders meaning final delivery timelines can take several months. The integrated platform from HP and Esko will manage content and data across the value chain allowing contributors to collaborate on packaging projects and reduce the overall lead time from months to weeks. Using an integrated web portal, brand owners will be able to order their packages from converters on-demand, reducing order delivery times from weeks to days, decrease stocks and reduce overall cost. The new solution will enhance visibility and control to the brand owners and increase press capacity of packaging converters.
An integrated solution for mass customization of packaging at drupa
At drupa, HP and Esko will showcase the integrated mass customization solution which will enable both customization “at scale” through automated artwork creation, and personalization “at scale” through integrated workflow solutions, including ecommerce portals, designed for converters and brands alike. Brand owners will benefit from a streamlined solution for effortless creation of more versioning, more customization and heightened consumer engagement. Brand owners – small or large – will be equipped to swiftly respond to changing consumer buying behavior.
Noam Zilbershtain, VP and General Manager of HP Indigo & Scitex, said, “The new partnership between Esko and HP will help brand owners and converters to make digital print production more efficient, and packaging customization to become a mainstream practice within the digital print landscape.”
Joel Depernet, President Esko, said, “The new integrated solution leverages the Esko suite of packaging tools and the HP PrintOS Suite, meaning third party solutions are seamlessly connected into the production workflow. With the integration of HP Smartstream Designer and Composer in Esko WebCenter, customization and versioning of each and every new packaging project is within reach. We look forward to work with HP and showcase our software at drupa.”
The solution will be demonstrated at drupa on the Esko and HP booths, as well as on the drupa touchpoint packaging booth.