Finishing & Screen Printing

Brodnax 21C Packaging to Enhance the Collectability of Trading Cards with Scodix Embellishments

Thursday 21. March 2024 - A sister company to Brodnax 21C Printing, Brodnax is a family-owned company that offers proprietary technology platforms and warehouse management services in addition to commercial offset, small format and wide format digital printing.

Speed and sheet-size of the Scodix Digital Enhancement Press made a compelling business case according to Brodnax
Scodix, the leading provider of digital print solutions for the graphic arts industry, today announces the sale and installation of a Scodix Ultra 6000, powered by SHD Press to Brodnax 21C Packaging.
As experts in the high-end trading card market, particularly sports trading cards, Brodnax plans initially to dedicate the Scodix press to this market. The Scodix Ultra 6000, powered by SHD Press is ideally suited to the application as it combines variable data foiling capabilities with intricate detail and fine clarity across a multitude of embellishment effects – including embossed or flat foil, foil-on-foil, and 3D holographic effects.
“We are able to efficiently and effectively serialize cards with foil and thus enter into the more collectable segment of trading cards,” elaborates Brodnax owner Jim Singer, stating: “There’s not another system on the market with these quality & variable capabilities.”
Attributing his decision to invest in the Scodix press to its speed and format, Singer adds, “For anyone who understands the numbers, the 41-inch sheet size at 1000 sheets per hour is a serious output that we can really use as we continue to innovate and reinvest in the company. We are expanding the capabilities of our shop to diversify our product portfolio and expand into new service industries and the Scodix system makes the most sense to support that. This machine is critical to the growth of our current client base as well as bringing on new clients and markets.”
In addition to high-end trading cards Brodnax anticipates using the Scodix Ultra 6000, powered by SHD Press for increasingly complex direct mail campaigns and various other general print applications. Adding foil and other enhancements is a growing trend in direct mail, and Scodix will help Brodnax step into this market.
With a proven track record of successful investing, Singer believes that the company’s latest venture with Scodix technology – following extensive research of industry trends – will ensure that the company remains at the forefront of the industry, providing customers with a wider range of embellishment choices and fast time-to-market.
“Fully digital and variable sheets flying off the printer can be turned and immediately run through the Scodix without any finishing required, bringing incredible efficiencies and a seamless addition to our workflow,” Singer comments.
Mark Nixon, Scodix EVP Global Sales & Marketing, adds, “The requirements of quality, detail, variable numbering and multi embellishment that the Brodnax companies demanded presented some challenges. However, the Scodix Ultra 6000, powered by SHD Press and the associated workflow is uniquely equipped to handle them.
This further cements our position as the #1 provider of digital embellishment to the trading card sector. We are proud to have a leading company, such as Brodnax 21C Packaging, in the Scodix family.”