Packaging
Its THIMM time! Thimm is bringing its corporate brand and culture into the next generation
Tuesday 25. July 2023 - Over the past few months, employees have worked out what makes Thimm so special, namely its technological advancement, sustainable action and customer proximity that have always been the important cornerstones of the entire corporate identity.
With Kornelius Thimm taking over the management of the company last year and the start of the “Thimm 2030” strategy, the family business is now taking the next steps forward. As a symbol of consistent further development, Thimm is bringing its corporate brand and culture into the next generation.
Over the past few months, employees have worked out what makes Thimm so special, namely its technological advancement, sustainable action and customer proximity that have always been the important cornerstones of the entire corporate identity. “We take the time to thoroughly understand our customers so we can find the simplest and best solution for them. This means our focus is always on our customers and we always strive to continuously improve the packaging of their products. This is always a good feeling for both sides,” says CEO Kornelius Thimm. From now on, this sentiment will be expressed with “When simplicity feels good. Its THIMM time”. Kornelius Thimm personally explained to employees at each location what this means for the company and for each individual.
As a symbol of the further development of the company, a new logo has been introduced. The new brand presence is also supported by a new website thimm.com and a high-impact advertising campaign. This campaign picks up on eye-catching topics in the consumer goods market with a focus on intelligent and sustainable packaging solutions. In the long term, the company is planning further significant development steps as part of the “Thimm 2030” growth strategy.
Kornelius Thimm summarises: “In essence Thimm is remaining true to its roots: We are a family business with a strong customer focus. In the future, we will ensure even more simplicity, which is why from now on we are saying: When simplicity feels good. Its THIMM time!”