Packaging
Eco-friendly cosmetics brand Respectueuse launches deodorant product line with Sonoco
Wednesday 28. June 2023 - The fully recyclable rigid paper packaging solution complements the brands my health and my planet pillars. Eco-friendly cosmetics company Respectueuse has launched a product line that takes full advantage of Sonocos fully recyclable, rigid paper EnviroStick packaging.
The company was drawn to the recycled cardboard composition of the EnviroStick and is proud to include the packaging solution for its deodorant products.
Respectueuse prides itself on its two brand pillars: my health, through the sale of its vegan, 100% natural, certified and organic products; and my planet, through limiting plastic waste with cardboard packaging for its products.
The brand believes that the implementation of sustainable packaging not only fits perfectly with its image and pillars, but it will facilitate and drive-up recycling rates for cosmetics consumers in the French market.
Myriam Reynaud-Cleyet, founder of the Respectueuse brand, says: “Sonoco is one of very few companies manufacturing 3-pieces cardboard push up packaging in Europe, most similar packaging type are manufactured in Asia. Sonocos European presence has helped us to make our packaging more sustainable, while also reducing steps in the supply chain and our brands carbon footprint.”
Myriam adds that going forward, Respectueuse is considering using EnviroStick packaging for sunscreen, and other cosmetic and beauty products in the brands offering.
Respectueuse was established in France in 2021 and has a small but growing team.
As a partner of the NGO Expedition 7th Continent, which has been fighting against plastic pollution for more than 10 years, Respectueuse is truly committed to limiting the use of plastic in its packaging.
Julie Imbert, Sales Manager and EnviroStick development project lead at Sonoco comments: “Today, more than ever, cosmetic brands are looking to move its packaging towards more recyclable solutions, to meet their sustainable goals. Sonoco is proud to bring its expertise to the beauty and personal care industry, providing customers with a solution that is recyclable, made from recycled fibre and has shelf appeal, while tackling current environmental issues.”
“We are delighted to share this new adventure with Respectueuse.”