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Das Large-Format-Geschäft behauptet sich erfolgreich im Rahmen der herausfordernden gesamtwirtschaftlichen Rahmenbedingungen und die Druckdienstleister begegnen ihnen mit kreativen Applikationen und vor allem mit einer gehörigen Portion an Anpassungsfähigkeit und der Bereitschaft, die eigenen Prozesse neu zu überdenken. Wir sprachen mit Mike Boyle, Senior Vice President of HP Large Format Go-To-Market, über Differenzierungsmög- lichkeiten, das vorherrschende Automatisierungspotenzial im LFP-Markt und neue Marktchancen.......

Inkjet & Digital Printing

BR Printers Drives Innovation Forward with Two HP PageWide Web Presses T240 HD

Friday 09. June 2023 - KY, BR Printers serves the industrys most recognizable names. The companys national footprint, combined with a solution-centric focus, allows it to leverage data and technology while maintaining appreciation and respect for traditional print craftsmanship.

Tech-forward print and marketing services provider, BR Printers, is expanding its arsenal of digital presses with the installation of two HP PageWide Web Presses T240 HD. This investment will help customers uplevel the quality of their print jobs, increase productivity, and drive innovation forward across a variety of segments including publishing
and commercial print.
Based in?San Jose, CA, with facilities in?San
Diego, CA,?Denver, CO,?Appleton,
WI,?Cincinnati, OH, and?Independence,
KY, BR Printers serves the industry’s most recognizable names. The company’s national footprint, combined with a solution-centric focus, allows it to leverage data and technology while maintaining appreciation and respect for traditional print craftsmanship.
Since its founding, BR Printers has evolved from a small digital printer serving the tech industry to a multifaced provider of print and marketing services at scale. What has driven the company’s growth and ever-evolving solution set is the desire to support customers in the constantly changing print industry. To continue its mission to uplift its customers, BR Printers added the HP PageWide Web Press T230 HD to its facility in San Jose, California, in 2014, and since then has added three more HP PageWide Web Presses T240 HD, two for its facility in Independence, Kentucky and another for its facility in San Jose, California. Therefore, with this set of four total HP Web Presses, the company is able to double its capacity, better support the entire supply chain, and streamline the manufacturing process.
Since installing the HP PageWide Web Press T230 HD, BR Printers has printed over 3 billion pages on the PageWide Presses, huge milestone, and has no plans of stopping there—the company is deeply focused on offering customers outstanding image quality for a diverse range of products including books, catalogs, magazines, commercial marketing collateral, and transactional print.
Additionally, with the two new HP PageWide Web Presses T240 HD, BR Printers has also been able to prioritize its sustainability goals and initiatives. What was essential for the company was the energy-efficient
features of the presses, such as the automatic shut-off and power-saving modes as well as its use of water-based inks that decrease the emission of volatile organic compounds during production. Not only are these machines designed to meet worldwide regulatory
requirements, but with these additions, the company can focus on reducing its environmental footprint.
When speaking on the latest additions, Adam DeMaestri, CEO and President of BR Printers stated: “The continued investment into HP PageWide Web Presses is creating new possibilities for our clients through high-volume and high-quality digital printing, resulting in greater ROI for their print projects. Our digital print portfolio has been significantly strengthened with the addition of these presses, demonstrating our dedication to making infrastructure investments in the latest technologies. Our diverse customer base will reap the benefits of these investments, as they enable BR to provide cutting-edge digital solutions to meet our client’s growing needs.”
David Gall, Vice President and Chief Strategy Officer, BR Printers said: “Our goal was to create a unified, connected solution that complements offset facilities, expedites production, and delivers high quality prints.” He continued, “Since purchasing our new HP digital presses, we’ve been able to exceed these priorities.”
Additionally, Greg Fredwest, Plant Manager, BR Printers noted: “With these digital print additions, we’ve had the opportunity to be more nimble, more innovative, and more resilient in this fast-paced, competitive environment.”
BR Printers showcases how investing in digital print technology improves efficiencies, streamlines processes, and is invaluable to marketing and publishing businesses today, all whilst ensuring sustainability remains a top priority.

www.hp.com
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Vielseitigkeit als
Schlüssel zum Erfolg

Das Large-Format-Geschäft behauptet sich erfolgreich im Rahmen der herausfordernden gesamtwirtschaftlichen Rahmenbedingungen und die Druckdienstleister begegnen ihnen mit kreativen Applikationen und vor allem mit einer gehörigen Portion an Anpassungsfähigkeit und der Bereitschaft, die eigenen Prozesse neu zu überdenken. Wir sprachen mit Mike Boyle, Senior Vice President of HP Large Format Go-To-Market, über Differenzierungsmög- lichkeiten, das vorherrschende Automatisierungspotenzial im LFP-Markt und neue Marktchancen.......