Packaging

New 2023 AWA Study reports growth in global label demand

Wednesday 19. April 2023 - The new study details the profiles of the different end-use application segments, including primary product labeling, variable information printing, and security labeling, and sets them in the context of in-depth regional market analyses.

Labeling and product decoration are critical to the packaging industry, combining the essential information to identify a product with the sales enhancement properties of branding and on-shelf visibility. The status of this market is documented in the newly-published 17th edition of AWA Labeling and Product Decoration Annual Review 2023.
It explores all the different facets of the subject across the main labeling formats – pressure-sensitive, glue-applied, sleeving, in-mold labels – and their supply chain characteristics.
The new study details the profiles of the different end-use application segments, including primary product labeling, variable information printing, and security labeling, and sets them in the context of in-depth regional market analyses. In 2022, AWA estimates that global label demand approximated 72,617 million sqm – showing a growth of 2.3% over the prior year. While these figures span all the label and product decoration technologies, 40% of these volumes were in pressure-sensitive labels, 35% in glue-applied labels, and 19% in the sleeve labeling technologies.
Regional profiles
Regionally, the countries of Asia continue to claim the largest market share, 46% of the total; Europe a 24% share; North America an 18% share; South America 8%; and Africa and the Middle East 4%.