Inkjet & Digital Printing
Ambiente Working: Future-oriented solutions and innovative impulses
Tuesday 29. November 2022 - Ambiente Working expands the existing Living, Giving and Dining sections of the international consumer-goods fair, which thus covers all worlds of life. Home and Office are merging into hybrid working worlds, New Work and lifestyle trends continue to grow together.
From 3 to 7 February 2023, the new Ambiente Working area will offer trend-setting product innovations for all aspects of classic office supplies, new work and home office. Varied supporting programmes, a trend-setting special presentation and top-class specialist lectures provide important industry insights. Visitors benefit from valuable synergies, new business contacts and ideas for the work of tomorrow.
Ambiente Working expands the existing Living, Giving and Dining sections of the international consumer-goods fair, which thus covers all worlds of life. Home and Office are merging into hybrid working worlds, New Work and lifestyle trends continue to grow together: New synergies and potentials are emerging, opening up exciting opportunities through a changed view of the product worlds of the market. The Ambiente Working section reflects this development – starting with classic office supplies, office furnishings and equipment and extending to concepts for modern working worlds – and creates attractive offers for both existing and new target groups.
“Future of Work”: modern working, today and in the future
Part of the Working section consists of the ‘Future of Work’ area in Hall 3.1, where the modern working world is combined with the products of the Ambiente Living section Interior Design and Contract Business. Together, they form a unique source of inspiration in the crossover of home, office, working and living worlds and create valuable points of contact with the contract business. The living concepts, furniture, lighting, home textiles as well as home and design accessories in the Living area are in direct proximity to the range for office furnishings and design as well as accessories for the workplace at home, in the office or for mobile working. For office furnishers and planners, (interior) architects, facility managers and office buyers, this synergy in Hall 3.1 opens up completely new possibilities for customer relations, creates international business contacts and provides ideas for the work of tomorrow.
The core theme of the new Future of Work area is the modern office and its equipment
“Future of Work Academy” with varied theme days
The new Ambiente highlight is the ‘Future of Work’ special show in Hall 3.1, which includes concept presentations on the themes of office space, collaboration and home office. There, curated working worlds and solutions on the respective theme will be put together in a future-oriented setting and modern workspaces will be presented. These are complemented by the “Future of Work Academy”, where everything also revolves around the questions of what modern working looks like today, what it will look like in the future and what spaces and equipment are needed for this. The special presentation, designed by MTTR Architekten + Stadtplaner on behalf of Ambiente, shows the workplaces of the future and presents concepts and products that can be used in office spaces, home offices or in collaboration with others. Other partners are World Architects, PrimaVier Verlag, Verlag Chmielorz with the trade magazines BusinessPartner PBS and C.ebra, B.A.U.M. e.V. and the bdia Bund Deutscher Innenarchitekten (Association of German Interior Architects).
For architects, interior designers, interior and office planners as well as buyers and facility managers from large companies, guided tours of the area and to these participants and other exhibitors will be offered exclusively.
The new Future of Work Academy lecture programme will be held for the first time at Ambiente 2023
The Future of Work Academy programme has a different focus every day.
· On Friday, 3 February 2023, the Office Trend Forum will take place in cooperation with Office Roxx and Prima Vier Verlag. The motto on this day is: “New Places, New Spaces: Where and how we want to and will work in the future”. The focus is on the topic of hybrid working, both in the corporate office and in the home office as well as in so-called third places, such as coworking spaces, in cafes, in train compartments or hotels. Between 1 and 1.30 p.m. Samir Ayoub from the Designfunktion Group will proclaim the “New Office Revolution”, and from 2 to 2.30 p.m. Dipl.-Ing. Malte Tschörtner from CSMM GmbH will name the success factors of hybrid working environments. The target groups are office buyers, management, planners, architects and facility managers.
· On Saturday and Sunday (4/5 February 2023), the Architect Days with cooperation partner World Architects are on the agenda. The two-day lecture programme with renowned architects, planners and researchers will provide a 360-degree view of different perspectives on the topics of office, home office and collaboration as well as on the interfaces to work-life balance. Guided tours of the Innovation Area and selected exhibitors will also take place on both days. The expert lectures on offer are requested by the Chambers of Architects and Town Planners as a further training programme. Speakers will include Peter Ippolito from the IF Group in Stuttgart and Nina Delius from schneider+schumacher in Frankfurt am Main. The target groups are (interior) architects and planners, builders and interior designers.
· On Monday, 6 February 2023, the focus will be on B2B trade and procurement. What information do you need for your purchasing around the modern workplace? What are the success parameters? What can AI achieve in B2B trade and to what extent is document management a sustainability factor for companies? These are some of the questions in the expert lectures and the panel discussion of the Future of Work Academy, which will be held on the Monday of the fair in cooperation with the publishing house Chmielorz and its trade magazines BusinessPartner PBS and C.ebra. The target groups are the stationery and office supplies trade as well as employees in the procurement of office supplies.
· Two meta-topics will be addressed at once on Tuesday, 7 February 2023: New Work and Sustainability – at the Future of Work Academy is Sustainable Office Day, organised in cooperation with B.A.U.M., the Bundesdeutscher Arbeitskreis für umweltbewusstes Management e.V. (The German Environmental Management Association). Practical examples and approaches to solutions for the green office will be presented. For example, there will be answers to the questions: How can sustainable procurement be implemented in the office? What will the office of the future look like? As part of this theme day, the winners of the “Büro & Umwelt” 2022 competition will also be honoured in the afternoon. Target groups are employees in the procurement of office supplies, traders and industry representatives who are interested in the aspect of sustainability.
In Hall 3.1, in the immediate vicinity of the “Future of Work” area and the Interior Design product area, there will be numerous exhibitors from the office design sector, including Country Living, König + Neurath and Vario Büroeinrichtungen, as well as Work Anywhere with the Beaktor brand from Spain and YKR Design with the Bloon Paris brand from France.
New office home in Hall 4.2 with ideal proximity to Ambiente Giving
The new home of office products for office supplies, equipment and technology will be Hall 4.2 at Ambiente Working in 2023. Companies such as Durable, Herma, HSM, Novus Dahle and Schmidt Technology have already secured a place there and will be presenting their new products in an international stationery environment. Also in this area is the “Insider Lounge”, which offers a first port of call for stationery retailers, who are invited exclusively by Messe Frankfurt. EK Servicegroup, the PBS Brand Association and Prisma Fachhandels AG will also be represented there with a stand and invite visitors to network. The special area is thus the ideal meeting place for both retailers and brand companies to exchange information about the latest trends and developments and to get to know new products.
The Office segment is ideally complemented by the Giving area Urban Gifts & Stationery, where visitors will find stationery and writing utensils from design-oriented suppliers such as Caran d’Ache, Kaweko and Diplomat to luxury brands like Maybach and Hugo Boss. In addition, the area offers greeting cards, design- and trend-oriented gift articles from brands such as Troika, Werkhaus and IZIPIZI as well as bags and personal accessories.
With the new structure of Ambiente Working, retailers will benefit from an incomparable crossover of product groups, themes, segments and synergies. In future, specialist retailers for paper, office supplies and stationery will find all relevant suppliers for their assortment – whether classic office supplies and technology or stationery and trend-oriented gift articles in Hall 4.2.
Congress Center as platform for Remanexpo and Remanexpo Academy
In the Remanexpo product area, remanufactured printer products, toners and cartridges, consumables as well as OEM products will find their home in the Congress Center of Messe Frankfurt (CMF) – right next to Hall 5. This placement offers the entire Remanexpo segment more space as well as the Remanexpo Academy suitable congress facilities for the specialist lectures in the Remanexpo Academy. There, everything revolves around remanufacturing, sustainability, eco print solutions and solutions for the market.
From February 2023, Ambiente will be held at the Frankfurt exhibition centre at the same time as the leading international consumer-goods fairs Christmasworld and Creativeworld.