Prepress
Definitely NIVEA blue – a GMG webinar with Beiersdorf shows how brand colours are defined
Friday 17. December 2021 - The webinars are moderated by colour experts from the GMG Academy and supported by specialists and GMG users. Nazanin Etminan from Beiersdorf provided interesting insights into their daily challenges and explained how the NIVEA colour is controlled and managed.
Colour management webinars from GMG are no longer an insider tip. And – in case you dont know this already – all of our webinars are recorded and available to stream on our website.
Colour communication is a hot topic for other companies too. Which colour was approved when, where and how? What visual tolerances have been defined as acceptable or not?
Consistent colours are of greatest importance, especially for established brands. However, communicating a defined colour reference across a complex supply chain can be very challenging.
With GMG ColorCard, GMG has a solution in its portfolio with which branded companies, agencies, printers and prepress companies can create binding colour cards in just a few mouse clicks.
Beiersdorfs experience shows how digitally created colour cards can simplify colour communication with partners and suppliers and reduce approval rounds.
“This is one of the most informative webinars Ive attended,” said one of the participants. Explicitly addressed to Nazanin Etminan from Beiersdorf, the participant said: “Thank you for the clear and professional presentation!”
The webinar “Definitely NIVEA blue” is available to stream free of charge on the GMG website.